Breaking the baton

Latest posts | Feed | By Mark Brownlow on August 22, 2008

I came back from holiday to find several gracious email marketing bloggers had listed this site as one of their favorites in the Blog Olympics: humble thanks to Tamara, DJ, denise (with a d), Kath, Laura, Dylan, Lisa, Anna, Chad and Greg. I draw my inspiration from you and all the other great resources out there.

According to the Olympic rules, a list of my top 7+ favorite blogs should now follow. Rules are like email marketing best practices: good to have, but important to challenge now and then.

So instead of pointing to my favorites (which are already listed elsewhere, anyway), here are seven (ish) email marketing related blogs you may not yet have taken to heart:

Tales from the Marketing Execution Suite
A brand new blog from email service provider Silverpop. Given the list of intended contributors, particularly the ever-wise Loren McDonald, it is certain to be worth reading.

The MineThatData blog
Database marketing and multichannel forensics? Holy off-topic batman! Not so. Kevin is another stalwart battling the misunderstandings and costly errors associated with, for example, poor data analysis. Many lessons (both direct and indirect) for email marketers.

Dilbert
Be honest, you'd rather read this.

The Email Research Center
Morgan posts very infrequently over at ExactTarget. But when he does, his advice is always extremely astute and unburdened by the myths and collective blindness many of us suffer from.

Deliverability.com / Box of Meat
The deliverability world already has a few great blogs and these relatively new ones stand shoulder to shoulder with those. Both are also irreverent enough to tweak the nose of the email marketing mutual love-in that happens a lot with all online communities.

Design Gallery
The Campaign Monitor blog is well known in email marketing (design) circles, but did you know they also have a feed for their design showcase? It pings you when a new design gets added.

Seth Godin's Blog
Nearly every post makes you think. And if you read enough of them it changes how you think. In a way that reflects the new power of the consumer. Which is itself reflected in the new power of the subscriber. So, yes, it's an email marketing blog.

It's good to be back.

Tags: email marketing blogs, blog olympics

[This post brought to you by Campaigner Email Marketing]
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