Email marketing books

Latest posts | Feed | By Mark Brownlow on August 01, 2008

Today sees the official publication date for the Truth About Email Marketing book by Simms Jenkins. Watch out for an author interview in the next few days.

I'm often asked for recommendations on useful print books for both budding and existing email marketers. So here's the list I hand out...

(Disclaimer: Assume I have some kind of relationship with all of these. Either I worked in an editorial capacity on the book, know the author(s), or am affiliated in some way with the publisher/seller. Or all three.)

Particularly for beginners

Email marketing kit
I'm surprised this publication never got more attention from the industry. Jeanne Jennings did a super job of building a huge, high-quality print resource that covers just about every stage of your email marketing campaign: from planning and strategy through to analyzing results.

Perhaps the price (currently $197) put people off?
More info or read my review.

Email marketing for Dummies
You know email marketing has become accepted when it makes it to a Dummies book.

John Arnold lays out a basic primer for those new to the field. More info or read my interview with him.

For everyone

Truth about Email Marketing
The fact that the Financial Times Press is publishing this new book says a lot about how far the industry has come. Simms Jenkins covers the main issues that support successful email marketing strategy and execution.

Particularly valuable for those in larger corporate marketing departments, but it's for the rest of us, too. More info.

Email Marketing: an hour a day
I've not read this yet, as it doesn't appear until November. A little early for a recommendation, then? Possibly, but the authors (Jeanniey Mullen and David Daniels) are big names in the email marketing world, so it promises much. More info.

MarketingSherpa Email Marketing Benchmark Guide 2008
Definitely not for beginners at the price. But an essential reference for pretty much everyone else. More info or read my review.

Sign me up!
Email marketing by the numbers
The complete guide to e-mail marketing
These are books I've not read, but deserve a place on the list for the positive reviews they've got at Amazon.

If truth be told, there aren't that many email marketing books out there. And a lot of them cover similar ground. There's certainly no value to buying all of the above. If you have the spare cash, get Jeanne's kit, as this has both the overview as well as details to guide you with implementation.

If you haven't, try Simms' book and any one of the others to ensure you have the topic more or less covered. Once you understand the principles and issues involved, you can then search online for the in-depth practical details or get appropriate vendor help.

Enjoy reading.

[This post brought to you by Campaigner Email Marketing]
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3 Comments:

Thanks Mark. There is certainly some good content out there and the book side is a bit underserved but you highlight some strong offerings.

I hope your many readers find my book to be one that helps them improve their email marketing programs.
By Simms Jenkins, C.E.O. - BrightWave Marketing & EmailStatCenter.com, on 01 August, 2008

Just received Email Marketing by the Numbers, but haven't read it yet.
By Meryl K. Evans, on 11 August, 2008

If you get a chance Meryl, let us know what you think of it...
By Mark Brownlow, on 12 August, 2008