What would happen if...

Latest posts | Feed | | By Mark Brownlow

question marksKevin Hillstrom's keynote speech to the Shop.org Annual Summit asks challenging questions of online retailers.

He asks, for example, how a retailer would cope if a number of things they take for granted were no longer available. Thought provoking with a capital T.

And it got me thinking...how about some "what if?" questions for email marketers...
  • What would you do if the cost of sending email quadrupled?
  • What would you do if your website went offline for a week? Or a month?
  • What would you do if your current email service provider closed down with no warning?
  • What would you do if someone stole your email list and sold it to a spammer?
  • What would you do if phishers targeted your brand or business?
  • What would you do if new privacy laws banned tracking pixels and tracking links in emails?
  • What would you do if your competitors trebled their investment in email marketing?
All these things are very, very unlikely. But still: do you know what you'd do?

Tags:

[This post brought to you by Campaigner Email Marketing]
Permalink | August 18, 2008 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Email:      First Name:     
    More info and sample

0 Comments:

Post a Comment