What would happen if...

Kevin Hillstrom's keynote speech to the Shop.org Annual Summit asks challenging questions of online retailers.

He asks, for example, how a retailer would cope if a number of things they take for granted were no longer available. Thought provoking with a capital T.

And it got me thinking...how about some "what if?" questions for email marketers...

What would you do if the cost of sending email quadrupled?
What would you do if your website went offline for a week? Or a month?
What would you do if your current email service provider closed down with no warning?
What would you do if someone stole your email list and sold it to a spammer?
What would you do if phishers targeted your brand or business?
What would you do if new privacy laws banned tracking pixels and tracking links in emails?
What would you do if your competitors trebled their investment in email marketing?

All these things are very, very unlikely. But still: do you know what you'd do?

Tags: email marketing

Permalink | August 18, 2008 | 0 comment(s)
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