Basic grounders
Latest posts | Feed | By Mark Brownlow on September 02, 2008
If you're looking for some solid reading/listening to get up-to-speed quickly on the basics of a solid email marketing program, try these nuggets...
1. Email marketing for bloggers
A six-part series which covers the basics of list building, testing, tracking and copywriting.
2. Broken Graphics and the 40/40/20 Rule
Short, but poignant, reminder that email marketing can still learn from the basic understanding of direct response marketing that was developed years before anyone started using the @ symbol.
3. InformIT OnBizTech
Browse down the page for about 40 minutes across three podcasts, reviewing many of the key principles that go into a successful email marketing strategy and program.
4. Sweating the details
A collection of advice aimed at retailers on developing winning email marketing campaigns.
More on the basics
1. Email marketing for bloggers
A six-part series which covers the basics of list building, testing, tracking and copywriting.
2. Broken Graphics and the 40/40/20 Rule
Short, but poignant, reminder that email marketing can still learn from the basic understanding of direct response marketing that was developed years before anyone started using the @ symbol.
3. InformIT OnBizTech
Browse down the page for about 40 minutes across three podcasts, reviewing many of the key principles that go into a successful email marketing strategy and program.
4. Sweating the details
A collection of advice aimed at retailers on developing winning email marketing campaigns.
More on the basics
[This post brought to you by Campaigner Email Marketing]
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