Call to what?

Latest posts | Feed | By Mark Brownlow on September 23, 2008

Time for another introductory article for those learning the jargon of email marketing.

This one covers the call to action or CTA. What does it mean? What does a CTA look like? Why is it important? Where can you find more advice on the topic*?

So, um, CLICK HERE to learn more. (Or should that be "continue reading" or "Get it now, you've not a moment to lose!")

*Suggestions always welcome.

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