Call to what?

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Time for another introductory article for those learning the jargon of email marketing.

This one covers the call to action or CTA. What does it mean? What does a CTA look like? Why is it important? Where can you find more advice on the topic*?

So, um, CLICK HERE to learn more. (Or should that be "continue reading" or "Get it now, you've not a moment to lose!")

*Suggestions always welcome.

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[This post brought to you by Campaigner Email Marketing]
Permalink | September 23, 2008 | 0 comment(s) - add yours!
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