Discounts, coupons and free shipping
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But the value of a tactic is not necessarily a direct reflection of its popularity. If applied too liberally, discounts today can mean less revenue tomorrow.
I don't normally simply link out to another article without comment, but this blog post by Kevin Hillstrom is simply a must read for anyone who uses discount promotions in their marketing emails.
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1 Comments:
At StreamSend, some of our e-commerce customers in particular say that the majority of their business is repeat business.
How do they get this repeat business? They send coupon codes to their subscribers that can be used to get a discount. The e-commerce application automatically recognizes the code and applies the discount.
Frankly, I get more satisfaction from helping business people, non-profits, etc., to succeed then from email marketing itself. It is gratifying when I get reports like this from customers and I am sure other ESPs are hearing the same thing.
I already knew that email marketing had high ROI but I was a bit surprised when a recent Direct Marketing Association (DMA) study reported that, "Email's ROI in 2008 was $45.06 for every dollar spent on it."
By 
Neil Anuskiewicz, Business Development Director, on
20 October, 2008
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