Viral email marketing: the one thing we forget
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The emails you send, the online versions of that email and the subsequent landing pages all need to give people some way to sign up to your list.Why? After all, anybody seeing those emails and pages must, by definition, already be a list member.
Wrong.
All this talk about forward-to-a-friend and getting subscribers to share content on social networks etc. can get bogged down in techniques and link coding discussions.
We forget a core goal: to introduce this content to a new audience so they'll sign up for the list.
By definition, shared content is seen by people who aren't on the list. So they need a call-to-action somewhere that lets them sign up.
File it under "obvious but often forgotten." I forgot. Did you?
Tags: email marketing, viral marketing
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2 Comments:
Absolutely true.
As an example of that I get Google alerts on certain topics, not just email marketing, and sometimes they are emails that are posted to a Web page.
The content often interests me (why else would I have the topic as a Google alert) so I read the page at minimum. If I am interested enough, I outright subscribe to the email list.
So yes, email marketing can go viral and does in the ways you explicate in your post.
By 
Neil Anuskiewicz, Business Development Director, on
18 October, 2008
Thanks Neil. As an aside, can I put in another vote for Google Alerts as a way of keeping up on topics. I use it extensively.
By 
, on
19 October, 2008
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