Email reading for December
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If you're leaving the heavy duty email marketing to gift retailers and winding down for the year, here a few new reports, books and guides to serve as lunchtime reading... ($ = for-fee publication)
The Email Experience Council's Email Design Roundtable just put out a Landing Page Checklist ($).
And MarketingSherpa tell me you can get $50 off the price of their seminal Landing Page Handbook ($), provided you follow this special link.
(They have a similar offer on their 2009 Search Marketing Guide ($).)
The Email Experience Council also released the 2008 Retail Email Subscription Benchmark Study ($), which tracks the sign-up practices of 120 top online retailers.
At the other end of the relationship, Return Path published the results of a survey of how top brands handle (or not) the unsubscribe process.
And Silverpop surveyed hundreds of consumers on their attitudes to email and spam. The results and implications appear in this report.
MailerMailer's six-monthly Metrics Report came out with numbers for the first half of 2008. It looks at clicks and opens and relates them to such details as subject line length, personalization and time-since-send...
"Email Marketing: an hour a day" ($) is the title of a new book from Jeanniey Mullen and David Daniels. I've not read it yet, but have high expectations given the credentials of the authors.
Finally, Listrak published a best practices reference guide, with "221 do's and don'ts."
More book recommendations | Tags: email marketing books
Landing pages
The Email Experience Council's Email Design Roundtable just put out a Landing Page Checklist ($).
And MarketingSherpa tell me you can get $50 off the price of their seminal Landing Page Handbook ($), provided you follow this special link.
(They have a similar offer on their 2009 Search Marketing Guide ($).)
Subscribing / unsubscribing
The Email Experience Council also released the 2008 Retail Email Subscription Benchmark Study ($), which tracks the sign-up practices of 120 top online retailers.
At the other end of the relationship, Return Path published the results of a survey of how top brands handle (or not) the unsubscribe process.
And Silverpop surveyed hundreds of consumers on their attitudes to email and spam. The results and implications appear in this report.
Metrics
MailerMailer's six-monthly Metrics Report came out with numbers for the first half of 2008. It looks at clicks and opens and relates them to such details as subject line length, personalization and time-since-send...
Best practices
"Email Marketing: an hour a day" ($) is the title of a new book from Jeanniey Mullen and David Daniels. I've not read it yet, but have high expectations given the credentials of the authors.
Finally, Listrak published a best practices reference guide, with "221 do's and don'ts."
More book recommendations | Tags: email marketing books
[This post brought to you by Campaigner Email Marketing]
Permalink | November 24, 2008 | 0 comment(s) - add yours!
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