B2B email marketing: interview with Anthony Green
Latest posts | Feed | By Mark Brownlow
B2B marketers do their fair share of email marketing. And not all the accepted tactics for retail email apply in that marketing environment.
I talked with Anthony Green of Concep to get some insights on what best practices are out there, particularly for those building relationships as a precursor to sales, rather than looking to sell direct via email.
See what he has to say here. Topics covered include budgets, CRM, brand control, frequency, format, Web 2.0 and deliverability...
"When I meet that guy, when I play golf with that woman, I can bring these topics up in conversation. That can mean million dollar deals..."
I talked with Anthony Green of Concep to get some insights on what best practices are out there, particularly for those building relationships as a precursor to sales, rather than looking to sell direct via email.
See what he has to say here. Topics covered include budgets, CRM, brand control, frequency, format, Web 2.0 and deliverability...
"When I meet that guy, when I play golf with that woman, I can bring these topics up in conversation. That can mean million dollar deals..."
Permalink | January 09, 2009 |
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