Updated docs for email designers and marketers
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Just a quick pointer to major revisions of two key resource documents, published today.
1. After a 2009 update, the "42 HTML email design resources" page now actually lists around 50 such resources...covering overviews, guidelines, standards, templates, checklists, design tools, galleries and more.
2. Also revised for 2009: the "Why do email marketing?" article collates surveys, studies, reports and statistics outlining the value of email marketing and marketer's attitudes and plans with regard to the channel.
It includes new numbers from Forbes Media, the European Interactive Advertising Association, Datran Media, Shop.org, Internet Retailer, MarketingProfs and Forrester Research.
Intended for marketers looking to convince budget owners of the value of more (or continuing) investment in email.
Enjoy!
1. After a 2009 update, the "42 HTML email design resources" page now actually lists around 50 such resources...covering overviews, guidelines, standards, templates, checklists, design tools, galleries and more.
2. Also revised for 2009: the "Why do email marketing?" article collates surveys, studies, reports and statistics outlining the value of email marketing and marketer's attitudes and plans with regard to the channel.
It includes new numbers from Forbes Media, the European Interactive Advertising Association, Datran Media, Shop.org, Internet Retailer, MarketingProfs and Forrester Research.
Intended for marketers looking to convince budget owners of the value of more (or continuing) investment in email.
Enjoy!
Permalink | June 12, 2009 |
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