8 email statistics to use at parties


Latest posts | By Mark Brownlow | 1 Comment | Licence this content

email symbolsAny self-respecting marketing channel is incomplete without a set of cool numbers to go with it: numbers you can print on a t-shirt and impress your friends with (if you have the right sort of friends).

Social media has them. Now it’s email’s turn…

tickIf email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined.

tick247 billion emails are sent each day. That’s one email every 0.00000035 seconds.

tickIn the time it takes you to read this sentence, some 20 million emails entered cyberspace.

tickEvery second, the world’s email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size).

tick13.4 billion: the number of direct marketing dollars forecast to go on email in the US in 2009.

tick$583 billion: the return from that investment if you use DMA figures on email marketing ROI. That’s four times the market value of Microsoft.

tick181: the number of marketing emails it would take to produce enough revenue to buy one share in Microsoft.

tick83,689,738,832,367: the number of marketing emails it would take to produce enough revenue to pay the US National Debt.

[Aside 1: When you see email stats like the above, you gain a new appreciation for the work of those companies and organizations managing email.]

[Aside 2: And when you consider that many of these emails are spam, you can understand why ISPs and others have bigger problems to worry about than whether legitimate marketing email is reaching the right destination.]

Sources:
Email marketing ROI and other financial statistics
Number of email users and sent emails
Population of the EU
Population of the USA
Population of China
How many bytes in the CW of Shakespeare?
US National Debt
Market value of MS
MS share price

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Permalink | August 28th, 2009 | 1 Comment »
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One comment on “8 email statistics to use at parties”

  1. ha ha these are great stats! Looks like this article is a few years old. How about an updated article? Thanks!
    Steven