Current and future use of email: info sources
Latest posts | Feed | | By Mark Brownlow
A reader asked me if there was a central repository for all the statistics and articles rebuffing the regular media hype suggesting that "(insert new technology) killed email".
One good source is Morgan Stewart's list of data sources on the state of email use and email marketing.
Another is EmailIsNotDead.com. I put up that site as a one-page factsheet with stats and article links you can show to anyone whose head is turned by sensationalist headline writers.
I deliberately stay out of "Is email dead?" arguments because I'm not convinced of the practical value.
But I understand that people with budgets to plan and/or fight for need hard evidence to support future investment in different channels. Hence the new site.
One point that does need to be made is that email is, obviously, not dead. But it is changing.
And will continue to change.
As will other media.
At the moment, for example, people aren't keen on getting overtly commercial messages through social media. I've been online long enough to remember people saying the same about banner ads on websites.
Buddhists will tell you that impermanence is a basic condition of existence. They're right.
[The series on the future of email deliverability continues next week.]
One good source is Morgan Stewart's list of data sources on the state of email use and email marketing.
Another is EmailIsNotDead.com. I put up that site as a one-page factsheet with stats and article links you can show to anyone whose head is turned by sensationalist headline writers.
I deliberately stay out of "Is email dead?" arguments because I'm not convinced of the practical value.
But I understand that people with budgets to plan and/or fight for need hard evidence to support future investment in different channels. Hence the new site.
One point that does need to be made is that email is, obviously, not dead. But it is changing.
And will continue to change.
As will other media.
At the moment, for example, people aren't keen on getting overtly commercial messages through social media. I've been online long enough to remember people saying the same about banner ads on websites.
Buddhists will tell you that impermanence is a basic condition of existence. They're right.
[The series on the future of email deliverability continues next week.]
[This post brought to you by Campaigner Email Marketing]
Permalink | October 23, 2009 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | October 23, 2009 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
