Comments on: Getting the right email address http://www.email-marketing-reports.com/iland/2009/11/getting-right-email-address.html Just another WordPress weblog Thu, 09 Feb 2012 16:53:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark Brownlow http://www.email-marketing-reports.com/iland/2009/11/getting-right-email-address.html#comment-43 Mark Brownlow Wed, 25 Nov 2009 20:02:19 +0000 http://www.email-marketing-reports.com/iland/2009/11/getting-the-right-email-address.html#comment-43 Thanks Kelly. I've had something similar happen to me, where the new owner complained about something that was made very clear in sign-up and welcome mail copy. The misunderstanding was resolved once we both realized that they, of course, never saw either. Thanks Kelly. I've had something similar happen to me, where the new owner complained about something that was made very clear in sign-up and welcome mail copy. The misunderstanding was resolved once we both realized that they, of course, never saw either.

]]> By: kelly http://www.email-marketing-reports.com/iland/2009/11/getting-right-email-address.html#comment-42 kelly Wed, 25 Nov 2009 15:24:02 +0000 http://www.email-marketing-reports.com/iland/2009/11/getting-the-right-email-address.html#comment-42 Mark,<br /><br />Great thoughts here as always. I just wanted to add one more potential "con" to the work address: transferred ownership. Transferred ownership typically happens when people leave a job, as you mention in bullet #1. Personal experience has shown that those who inherit the address in question are more likely to complain as they believe the marketer is spamming <i>them</i>, and don't take into consideration that permission was tied with the original owner. The marketer has no way of knowing that the ownership was transferred and the new "subscriber" has no way of knowing (based on how the emails are forwarded) that these marketing emails are inherited. Not sure how widespread this issue is, but it is certainly something to be mindful of. <br /><br />Cheers,<br />Kelly Mark,

Great thoughts here as always. I just wanted to add one more potential "con" to the work address: transferred ownership. Transferred ownership typically happens when people leave a job, as you mention in bullet #1. Personal experience has shown that those who inherit the address in question are more likely to complain as they believe the marketer is spamming them, and don't take into consideration that permission was tied with the original owner. The marketer has no way of knowing that the ownership was transferred and the new "subscriber" has no way of knowing (based on how the emails are forwarded) that these marketing emails are inherited. Not sure how widespread this issue is, but it is certainly something to be mindful of.

Cheers,
Kelly

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