Top 12 most popular posts of 2009

Between you and me, I’m exhausted. Like a round-the-world voyager on the last leg home. So I’m slowly winding down for 2009 to recharge batteries for the 2010 adventure.

“Popular post” articles are the blogger’s way of saying, “I’m done for this year”, and I’m almost (but not quite) done.

Here the articles published here that attracted most interest over 2009. In reverse order (and you’ll never guess the no.1).

12. 27 questions for your email marketing in 2009

I think you can ask pretty much the same questions in 2010, too.

11. Integrating email and social marketing: 20 questions to ask first

More questions! Getting the right answers may take longer…but it concerns me that a lot of folk dived into social media this year without thinking things through.

10. Gmail inbox tricks and alt text traps

Ideas and warnings on how to get the right snippet text to appear in the Gmail inbox.

9. Top email marketing info sources for 2009

Like it says on the label: my opinion on who and what to read around the Web.

8. Email frequency: can you increase it safely?

Looks at all the issues you need to consider when evaluating optimal frequencies. My personal favorite this year.

7. Eight email statistics to use at parties

Some numbers to make email users and email marketers proud.

6. If marketing emails could talk…

What would the typical corporate newsletter sound like if it was a human being? Here’s your answer…a niche hit on YouTube.

5. Outlook 2010: Bad news for HTML email design, but…

Outlook is not the email designer’s best friend. But that very fact carries an important lesson for us.

4. The best day to send email?

Suggests how you can answer that question for your business and novel ways you might approach the topic.

3. Assessing the best time to send email

Ditto.

2. Video email: current practices

Video email kind of came of age in 2009 and was a very popular topic here. For more posts on the subject, see here.

1. Famous inboxes #1 Darth Vader

Proving that we probably do have our priorities in the right place. Entertainment first, work second?

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