Comments on: What email users say: Part 2 (spam, value and branding) http://www.email-marketing-reports.com/iland/2009/12/what-email-users-say-part-2-spam-value.html Just another WordPress weblog Thu, 09 Feb 2012 16:53:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark Brownlow http://www.email-marketing-reports.com/iland/2009/12/what-email-users-say-part-2-spam-value.html#comment-52 Mark Brownlow Tue, 08 Dec 2009 08:29:53 +0000 http://www.email-marketing-reports.com/iland/2009/12/what-email-users-say-part-2-spam-value-and-branding.html#comment-52 Excellent points Andrew. I'd like to reiterate what you say about not sending enough. Especially if you leave a long gap between sign-up and that first email. Or stop sending for a period. This goes back to the idea that permission is not permanent, but needs renewing. <a href="http://www.email-marketing-reports.com/listmanagement/reactivation/#renewal" rel="nofollow">More here</a>. Excellent points Andrew. I'd like to reiterate what you say about not sending enough. Especially if you leave a long gap between sign-up and that first email. Or stop sending for a period. This goes back to the idea that permission is not permanent, but needs renewing. More here.

]]> By: Andrew Whitacre http://www.email-marketing-reports.com/iland/2009/12/what-email-users-say-part-2-spam-value.html#comment-51 Andrew Whitacre Mon, 07 Dec 2009 17:10:26 +0000 http://www.email-marketing-reports.com/iland/2009/12/what-email-users-say-part-2-spam-value-and-branding.html#comment-51 Another key spam "ingredient", related to frequency, is a recipient forgetting they requested to receive your emails.<br /><br />Many email marketers, particularly smaller ones, don't send messages frequently <i>enough</i>, neglect to send a confirmation message immediately after a user subscribes to a list, or don't see the importance of including a note at the bottom of each message stating clearly where the user opted in.<br /><br />The result of all three is an increased likelihood to have your email campaign marked as spam.<br /><br />You overcome this by 1) always sending confirmation messages that users have the option to file away; 2) stating where--and if you have the right mail-merge features--<i>when</i> the user opted in; and 3) if you've gone a long time without sending a message, send out a short friendly reintroduction email, being sure to include #2 above. Another key spam "ingredient", related to frequency, is a recipient forgetting they requested to receive your emails.

Many email marketers, particularly smaller ones, don't send messages frequently enough, neglect to send a confirmation message immediately after a user subscribes to a list, or don't see the importance of including a note at the bottom of each message stating clearly where the user opted in.

The result of all three is an increased likelihood to have your email campaign marked as spam.

You overcome this by 1) always sending confirmation messages that users have the option to file away; 2) stating where–and if you have the right mail-merge features–when the user opted in; and 3) if you've gone a long time without sending a message, send out a short friendly reintroduction email, being sure to include #2 above.

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