http://www.email-marketing-reports.com/iland/2010/01/novelty-value-in-email-design-risks-and.html Just another WordPress weblog Thu, 09 Feb 2012 16:53:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.email-marketing-reports.com/iland/2010/01/novelty-value-in-email-design-risks-and.html#comment-108 Mark Brownlow Tue, 26 Jan 2010 15:08:13 +0000 http://www.email-marketing-reports.com/iland/2010/01/novelty-value-in-email-design-risks-and-rewards.html#comment-108 Mark: I love the King / Queen / Jester metaphor. Mark: I love the King / Queen / Jester metaphor.

]]> http://www.email-marketing-reports.com/iland/2010/01/novelty-value-in-email-design-risks-and.html#comment-105 Mark Spivey - Vmail Marketing consultant. Tue, 26 Jan 2010 05:01:10 +0000 http://www.email-marketing-reports.com/iland/2010/01/novelty-value-in-email-design-risks-and-rewards.html#comment-105 Great post Mark. As mentioned novelty alone has only a short shelf life in marketing usefulness (in fact sometimes the novelty itself can be more distracting - or even annoying than anything and dilutes the message itself). The same could be said of those animated banners and popups spread over a website. As a provider of Video email marketing tools I'd encourage anyone to make the content of their emails both informative and helpful. Content is, and will always be king (so make it good). Creativity is queen and novelty is just the court jester so don't let it dance around too much - just enough to get attention and then let the king do his thing and deliver the news to your reader. Great post Mark. As mentioned novelty alone has only a short shelf life in marketing usefulness (in fact sometimes the novelty itself can be more distracting – or even annoying than anything and dilutes the message itself). The same could be said of those animated banners and popups spread over a website. As a provider of Video email marketing tools I'd encourage anyone to make the content of their emails both informative and helpful. Content is, and will always be king (so make it good). Creativity is queen and novelty is just the court jester so don't let it dance around too much – just enough to get attention and then let the king do his thing and deliver the news to your reader.

]]> http://www.email-marketing-reports.com/iland/2010/01/novelty-value-in-email-design-risks-and.html#comment-94 Mark Brownlow Wed, 20 Jan 2010 11:18:22 +0000 http://www.email-marketing-reports.com/iland/2010/01/novelty-value-in-email-design-risks-and-rewards.html#comment-94 That would make a lot of sense: using the undoubted power of "new" animation for one-offs or special campaigns That would make a lot of sense: using the undoubted power of "new" animation for one-offs or special campaigns

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