Segmentation, holiday tactics and the email decade

I write articles outside of this blog and regularly update older posts with new data. So in case you missed them:

Email marketing successes and failures: past and future

Pivotal Veracity turned the tables and interviewed me for their blog…

Part 1 talks about changes in email marketing over the past decade and my pick of the top game-changing moments.

Part 2 outlines the industry’s successes and failures, with an emphasis on the latter (we learn more from our mistakes).

Part 3 makes some predictions for the next ten years and reveals my true career goal (unfortunately never to be attained).

Does segmentation work?

This article points to stats and references confirming that a little bit of segmentation can make a big difference to results. Recently updated with a couple of new case studies.

Why do email marketing?

Updated for 2010: a review of all the statistics and surveys indicating the value and health of email marketing. Great for showing the person controlling your budget.

Holiday email marketing

It’s a little early to start planning for 2010. Even Santa’s probably taking a couple of weeks off. But here you’ll find all the advice offered for the 2009 holiday season, including several campaign highlights and post-holiday reviews.

Might be worth looking through in the light of your own results to draw out pointers for this year…before the memories fade.

And a little bonus

An article that has nothing to do with me, but…

One of the big challenges in 2010 and beyond is properly exploring the true impacts of your emails. Only then can you make proper judgments on where to invest your time, energy and cash.

This post by Kevin Hillstrom is an eye-opener in that context.

Find related articles:

• Channel: None (just a friendly update)

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