Comments on: What happens when you add a "tweet this" link to your emails? http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html Just another WordPress weblog Thu, 09 Feb 2012 16:53:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: ozel guvenlik firmalari http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-153 ozel guvenlik firmalari Tue, 23 Feb 2010 08:42:27 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-153 always follow your blog, I wish I thank always follow your blog, I wish I thank

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-93 Mark Brownlow Wed, 13 Jan 2010 14:26:30 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-93 Hi Michelle. Yep, I think that's the real crux of this issue. SWYN links are just a mechanism, it's the content that really drives sharing. Hi Michelle. Yep, I think that's the real crux of this issue. SWYN links are just a mechanism, it's the content that really drives sharing.

]]> By: Michelle Klann http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-92 Michelle Klann Wed, 13 Jan 2010 13:23:29 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-92 A very interesting topic indeed. I agree that giving users the choice to tweet on certain sections of an email, especially a newsletter is the way to go. <br /><br />However, the one thing that hasn't really been discussed here is "tweetable" content. I am sure if Dell offered up a free computer to the first person who "tweeted this" we would see an entirely different CTR.<br /><br />That said, considering the fact that Twitter is viral, comparing "tweetable" statistics and results might need to enter into this discussion of the great unknown.<br /><br />Personally, I am an advocate for distributing content through all possible channels - especially twitter. A very interesting topic indeed. I agree that giving users the choice to tweet on certain sections of an email, especially a newsletter is the way to go.

However, the one thing that hasn't really been discussed here is "tweetable" content. I am sure if Dell offered up a free computer to the first person who "tweeted this" we would see an entirely different CTR.

That said, considering the fact that Twitter is viral, comparing "tweetable" statistics and results might need to enter into this discussion of the great unknown.

Personally, I am an advocate for distributing content through all possible channels – especially twitter.

]]> By: Anna Yeaman http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-90 Anna Yeaman Mon, 11 Jan 2010 18:56:48 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-90 I agree with Matt, I'm more likely to tweet sections of an email rather than the whole thing. I've seen a few newsletters like, 'The Toilet Paper' do this:<br /><br />http://thetoiletpaper.com/2010/01/less-than-a-feeling-g-spot-myth/<br /><br />What's great about their emails is that the content is bite sized, perfect for Twitter...little stats and quotes.<br /><br />- Anna I agree with Matt, I'm more likely to tweet sections of an email rather than the whole thing. I've seen a few newsletters like, 'The Toilet Paper' do this:

http://thetoiletpaper.com/2010/01/less-than-a-feeling-g-spot-myth/

What's great about their emails is that the content is bite sized, perfect for Twitter…little stats and quotes.

- Anna

]]> By: as royal servisi http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-87 as royal servisi Fri, 08 Jan 2010 23:08:44 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-87 I read with pleasure your article thanks I read with pleasure your article thanks

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-86 Mark Brownlow Fri, 08 Jan 2010 09:17:37 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-86 Good points Tom. I corrected it now, but I was guilty for a while of having "share this" links on the email teaser copy and no "share this" links on the landing page with the actual (valuable - hopefully) content... Good points Tom. I corrected it now, but I was guilty for a while of having "share this" links on the email teaser copy and no "share this" links on the landing page with the actual (valuable – hopefully) content…

]]> By: Tom O'Leary http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-85 Tom O'Leary Thu, 07 Jan 2010 18:31:59 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-85 My gut tells me that the content shared should be part of a conversation. Whether the item shared is put out there to start a conversation or to participate in one. To that end, 'sharing' a link to a multi-article email campaign seems overwhelming in context. I have, in the past, shared a link on twitter to a new website that I discovered - but those tweets are generally in context to a new resource that I think others might like to take a look at rather than part of a conversation about a specific topic that I want to contribute to. <br /><br />I think what drives twitter the most is content that is timely, current and engaging. Keeping that in mind will help people to decide what in their email is best suited to tweet about - or more importantly, what is more likely to be tweeted about by others.<br /><br />I suppose that, like with email subscription forms, the best approach is to make 'share this' links available to readers in more than one place. Let your readers decide what is worthy of sharing.<br /><br />@messagingtimes My gut tells me that the content shared should be part of a conversation. Whether the item shared is put out there to start a conversation or to participate in one. To that end, 'sharing' a link to a multi-article email campaign seems overwhelming in context. I have, in the past, shared a link on twitter to a new website that I discovered – but those tweets are generally in context to a new resource that I think others might like to take a look at rather than part of a conversation about a specific topic that I want to contribute to.

I think what drives twitter the most is content that is timely, current and engaging. Keeping that in mind will help people to decide what in their email is best suited to tweet about – or more importantly, what is more likely to be tweeted about by others.

I suppose that, like with email subscription forms, the best approach is to make 'share this' links available to readers in more than one place. Let your readers decide what is worthy of sharing.

@messagingtimes

]]> By: Phil Hollows http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-84 Phil Hollows Thu, 07 Jan 2010 01:05:46 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-84 I think the question is one leverage. A single retweet can easily reach thousands of followers; it's potentially as effective as hundreds of "forward to a friend" clicks.<br /><br />A useful comparison would be between FTAF and "Tweet this" clicks and the click throughs each created.<br /><br />Scale matters and simple CTRs on the originating link can't measure it. I think the question is one leverage. A single retweet can easily reach thousands of followers; it's potentially as effective as hundreds of "forward to a friend" clicks.

A useful comparison would be between FTAF and "Tweet this" clicks and the click throughs each created.

Scale matters and simple CTRs on the originating link can't measure it.

]]> By: Indiemark http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-83 Indiemark Wed, 06 Jan 2010 20:41:03 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-83 Great observations guys. Two months ago we moved this function from the header to specific bits of juicy content. Yet the stats remained the same, little to nothing.<br /><br />I'm optimistic that they'll tic up as our subscriber base grows. I'll keep you posted.<br /><br />Scott<br />@indiescott Great observations guys. Two months ago we moved this function from the header to specific bits of juicy content. Yet the stats remained the same, little to nothing.

I'm optimistic that they'll tic up as our subscriber base grows. I'll keep you posted.

Scott
@indiescott

]]> By: Matt @emailkarma http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-tweet-this.html#comment-82 Matt @emailkarma Wed, 06 Jan 2010 17:06:26 +0000 http://www.email-marketing-reports.com/iland/2010/01/what-happens-when-you-add-a-tweet-this-link-to-your-emails.html#comment-82 What I notice, at least with the examples I have, from Silverpop clients is that they are using the "share to social" feature to share the entire message and not just a portion or single link from the message. <br /><br />Personally I'm more inclined to share a URL from a message over twitter, facebook, etc... then just a web hosted version of an email I received - how does that make it relevant to my audience when I only want to share one thing - considering I have to do it in 140 characters (link included) or less.<br /><br />A different example is with the IAB publications, they have the "share to social" setup to share a single story/article, which is much more useful in my opinion. I'd be curious to see the uptake stats on that method of the "share to social" usage.<br /><br />ps. Happy New Year Mark!<br /><br />Matt<br />@emailkarma What I notice, at least with the examples I have, from Silverpop clients is that they are using the "share to social" feature to share the entire message and not just a portion or single link from the message.

Personally I'm more inclined to share a URL from a message over twitter, facebook, etc… then just a web hosted version of an email I received – how does that make it relevant to my audience when I only want to share one thing – considering I have to do it in 140 characters (link included) or less.

A different example is with the IAB publications, they have the "share to social" setup to share a single story/article, which is much more useful in my opinion. I'd be curious to see the uptake stats on that method of the "share to social" usage.

ps. Happy New Year Mark!

Matt
@emailkarma

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