The future of HTML email design…
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One solution to all those problems with mobile email and a lack of HTML email design standards:
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Permalink | February 1st, 2010 | 7 Comments »
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7 comments on “The future of HTML email design…”
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Great!
But I think is enough to give a possibility to chosse between Mobileversion or Webversion… But who knows, may we will not use conventional PCs anymore in the future!
Regards,
Ali Mostofian
Orange Marketing
Hey Ali,
I'm kind of hopeful a lot of mobile email design problems will go away as rendering capabilities get better. I'm kind of curious to see how mobile email *use* affects email marketing though. Habits, timing, etc. Interesting times as always!
But Mark… aren't we supposed to be auto-detecting this from the user-agent on the tracking image in our welcome email, and segmenting on the fly?
Small-screen rendering is a veritable Hydra. Thanks for painting a picture of the challenge.
I was thinking of predictive user agent modelling, where you evaluate what you know about the customer info to guess whether they're the sort of person who has an iPhone or not.
I ran the prototype on my own information and it suggested I was probably still using stone tablets.
It's important to remember that giving the recipient a "mobile friendly" email is important, it is equally important to remember that if you don't provide a mobile-friendly landing environment (ie: mobile-optimized website), you're potentially wasting time and effort on messages that can't be acted upon using those mobile devices anyway. In other words, why spend so much time and energy coding for multiple mobile clients, when NONE of them can click through and land in a mobile-friendly environment to convert?
Yep. I actually don't believe anyone has figured out the mobile email challenge properly, for reasons outlined here.
P.S. I hope everyone reading this knows that the graphic in the original post was a joke and not intended as advice.
Good point well made Mark.
Anyone who has struggled to get this aspect of email design perfect will understand. However if you are using common sense (thats what marketing folks call best practice) there is no reason why you can't satisfy the needs of the large screen user and the mobile user in one single design. Why spend time & money trying to figure out what device I use? (which would be hard, as I use 5 or 6).