Comments on: The future of HTML email design… http://www.email-marketing-reports.com/iland/2010/02/future-of-html-email-design.html Just another WordPress weblog Thu, 09 Feb 2012 16:53:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jonny http://www.email-marketing-reports.com/iland/2010/02/future-of-html-email-design.html#comment-170 Jonny Fri, 05 Mar 2010 14:04:21 +0000 http://www.email-marketing-reports.com/iland/2010/02/the-future-of-html-email-design.html#comment-170 Good point well made Mark. :)<br /><br />Anyone who has struggled to get this aspect of email design perfect will understand. However if you are using common sense (thats what marketing folks call best practice) there is no reason why you can't satisfy the needs of the large screen user and the mobile user in one single design. Why spend time & money trying to figure out what device I use? (which would be hard, as I use 5 or 6). Good point well made Mark. :)

Anyone who has struggled to get this aspect of email design perfect will understand. However if you are using common sense (thats what marketing folks call best practice) there is no reason why you can't satisfy the needs of the large screen user and the mobile user in one single design. Why spend time & money trying to figure out what device I use? (which would be hard, as I use 5 or 6).

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/02/future-of-html-email-design.html#comment-141 Mark Brownlow Tue, 16 Feb 2010 06:56:50 +0000 http://www.email-marketing-reports.com/iland/2010/02/the-future-of-html-email-design.html#comment-141 Yep. I actually don't believe anyone has figured out the mobile email challenge properly, for reasons outlined <a href="http://www.email-marketing-reports.com/wireless-mobile/" rel="nofollow">here</a>.<br /><br />P.S. I hope everyone reading this knows that the graphic in the original post was a joke and not intended as advice. Yep. I actually don't believe anyone has figured out the mobile email challenge properly, for reasons outlined here.

P.S. I hope everyone reading this knows that the graphic in the original post was a joke and not intended as advice.

]]> By: Anonymous http://www.email-marketing-reports.com/iland/2010/02/future-of-html-email-design.html#comment-140 Anonymous Mon, 15 Feb 2010 21:30:11 +0000 http://www.email-marketing-reports.com/iland/2010/02/the-future-of-html-email-design.html#comment-140 It's important to remember that giving the recipient a "mobile friendly" email is important, it is equally important to remember that if you don't provide a mobile-friendly landing environment (ie: mobile-optimized website), you're potentially wasting time and effort on messages that can't be acted upon using those mobile devices anyway. In other words, why spend so much time and energy coding for multiple mobile clients, when NONE of them can click through and land in a mobile-friendly environment to convert? It's important to remember that giving the recipient a "mobile friendly" email is important, it is equally important to remember that if you don't provide a mobile-friendly landing environment (ie: mobile-optimized website), you're potentially wasting time and effort on messages that can't be acted upon using those mobile devices anyway. In other words, why spend so much time and energy coding for multiple mobile clients, when NONE of them can click through and land in a mobile-friendly environment to convert?

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/02/future-of-html-email-design.html#comment-129 Mark Brownlow Wed, 03 Feb 2010 09:02:08 +0000 http://www.email-marketing-reports.com/iland/2010/02/the-future-of-html-email-design.html#comment-129 I was thinking of predictive user agent modelling, where you evaluate what you know about the customer info to guess whether they're the sort of person who has an iPhone or not.<br /><br />I ran the prototype on my own information and it suggested I was probably still using stone tablets. I was thinking of predictive user agent modelling, where you evaluate what you know about the customer info to guess whether they're the sort of person who has an iPhone or not.

I ran the prototype on my own information and it suggested I was probably still using stone tablets.

]]> By: Justin Premick http://www.email-marketing-reports.com/iland/2010/02/future-of-html-email-design.html#comment-128 Justin Premick Tue, 02 Feb 2010 20:51:16 +0000 http://www.email-marketing-reports.com/iland/2010/02/the-future-of-html-email-design.html#comment-128 But Mark... aren't we supposed to be auto-detecting this from the user-agent on the tracking image in our welcome email, and segmenting on the fly? ;)<br /><br />Small-screen rendering is a veritable Hydra. Thanks for painting a picture of the challenge. But Mark… aren't we supposed to be auto-detecting this from the user-agent on the tracking image in our welcome email, and segmenting on the fly? ;)

Small-screen rendering is a veritable Hydra. Thanks for painting a picture of the challenge.

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/02/future-of-html-email-design.html#comment-127 Mark Brownlow Mon, 01 Feb 2010 20:07:01 +0000 http://www.email-marketing-reports.com/iland/2010/02/the-future-of-html-email-design.html#comment-127 Hey Ali,<br /><br />I'm kind of hopeful a lot of mobile email design problems will go away as rendering capabilities get better. I'm kind of curious to see how mobile email *use* affects email marketing though. Habits, timing, etc. Interesting times as always! Hey Ali,

I'm kind of hopeful a lot of mobile email design problems will go away as rendering capabilities get better. I'm kind of curious to see how mobile email *use* affects email marketing though. Habits, timing, etc. Interesting times as always!

]]> By: Ali Mostofian http://www.email-marketing-reports.com/iland/2010/02/future-of-html-email-design.html#comment-122 Ali Mostofian Mon, 01 Feb 2010 12:14:06 +0000 http://www.email-marketing-reports.com/iland/2010/02/the-future-of-html-email-design.html#comment-122 Great! :-)But I think is enough to give a possibility to chosse between Mobileversion or Webversion... But who knows, may we will not use conventional PCs anymore in the future!<br /><br />Regards, <br />Ali Mostofian<br />Orange Marketing Great! :-) But I think is enough to give a possibility to chosse between Mobileversion or Webversion… But who knows, may we will not use conventional PCs anymore in the future!

Regards,
Ali Mostofian
Orange Marketing

]]>