Comments on: Should your email template age with the relationship? http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with.html Just another WordPress weblog Thu, 09 Feb 2012 16:53:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: blogjunkie http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with.html#comment-148 blogjunkie Fri, 19 Feb 2010 06:25:50 +0000 http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with-the-relationship.html#comment-148 I get it, there are 2 versions of the email. The version the recipient gets depends on when they subscribed to the list. I'm curious to try it out... :) I get it, there are 2 versions of the email. The version the recipient gets depends on when they subscribed to the list. I'm curious to try it out… :)

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with.html#comment-147 Mark Brownlow Wed, 17 Feb 2010 14:06:20 +0000 http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with-the-relationship.html#comment-147 Thanks Rene. Just ideas for now. I've no evidence to suggest the concepts would (or would not) work. But I do wonder if we could be more flexible than we've allowed ourselves to be. Thanks Rene. Just ideas for now. I've no evidence to suggest the concepts would (or would not) work. But I do wonder if we could be more flexible than we've allowed ourselves to be.

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with.html#comment-146 Mark Brownlow Wed, 17 Feb 2010 14:04:59 +0000 http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with-the-relationship.html#comment-146 blogjunkie: the idea is that you could have two templates. One that overemphasizes recognition, which is what you start with and what people tend to think of as an email template.<br /><br />Then, if you agree with the hypothesis, once someone has interacted with your emails enough, they get the alternative template. This "mature" template might tone down some of the recognition elements and use the space saved for more useful things. This "mature" template would only go to those long-term subscribers. New subscribers and those who've only been on the list a short while would still get the original template.<br /><br />I'm not saying it is or isn't a good thing, but raising the issue for consideration and possibly testing. blogjunkie: the idea is that you could have two templates. One that overemphasizes recognition, which is what you start with and what people tend to think of as an email template.

Then, if you agree with the hypothesis, once someone has interacted with your emails enough, they get the alternative template. This "mature" template might tone down some of the recognition elements and use the space saved for more useful things. This "mature" template would only go to those long-term subscribers. New subscribers and those who've only been on the list a short while would still get the original template.

I'm not saying it is or isn't a good thing, but raising the issue for consideration and possibly testing.

]]> By: Rene http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with.html#comment-145 Rene Wed, 17 Feb 2010 12:34:16 +0000 http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with-the-relationship.html#comment-145 Interesting ideas, especially concerning subject line branding with/without branding. As always - thanks for sharing...! :-) Interesting ideas, especially concerning subject line branding with/without branding. As always – thanks for sharing…! :-)

]]> By: blogjunkie http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with.html#comment-144 blogjunkie Wed, 17 Feb 2010 02:25:24 +0000 http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with-the-relationship.html#comment-144 Mark, that's a very interesting idea. Thanks for sharing advanced list tricks with a newbie like me. <br /><br />However I'm curious about new subscribers signing up for your mature list. Won't the lack of branding & pre-header text be counter-effective for them? Mark, that's a very interesting idea. Thanks for sharing advanced list tricks with a newbie like me.

However I'm curious about new subscribers signing up for your mature list. Won't the lack of branding & pre-header text be counter-effective for them?

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with.html#comment-143 Mark Brownlow Tue, 16 Feb 2010 13:10:00 +0000 http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with-the-relationship.html#comment-143 Excellent point Justin that I hadn't thought about. Thanks for bringing it up. Reinforces the need to test before making a change like that. Excellent point Justin that I hadn't thought about. Thanks for bringing it up. Reinforces the need to test before making a change like that.

]]> By: Justin Premick http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with.html#comment-142 Justin Premick Tue, 16 Feb 2010 13:08:30 +0000 http://www.email-marketing-reports.com/iland/2010/02/should-your-email-template-age-with-the-relationship.html#comment-142 On removing branding from subject lines - don't forget that subscriber usage of filters in their email programs can come into play here.<br /><br />If I have your newsletter set to go to a given folder upon reception, based on the subject line branding, and the next one doesn't because you removed the branding, what does that do to my experience?<br /><br />On the one hand, that message probably goes directly into my inbox (which, depending on the volume of email I receive, may or may not increase the likelihood of it getting attention). But will I be irritated at the change, because I now have to go and modify that filter? And if so, how much? I'm not sure.<br /><br />Maybe it's only a big deal if your subscribers are power users, but I seem to recall reading that a lot more people than one might assume use filters in their email programs. On removing branding from subject lines – don't forget that subscriber usage of filters in their email programs can come into play here.

If I have your newsletter set to go to a given folder upon reception, based on the subject line branding, and the next one doesn't because you removed the branding, what does that do to my experience?

On the one hand, that message probably goes directly into my inbox (which, depending on the volume of email I receive, may or may not increase the likelihood of it getting attention). But will I be irritated at the change, because I now have to go and modify that filter? And if so, how much? I'm not sure.

Maybe it's only a big deal if your subscribers are power users, but I seem to recall reading that a lot more people than one might assume use filters in their email programs.

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