Webcast: Testing to improve effectiveness

In one of my (very) rare public outings, I’ll be guesting on a webcast at BtoB Magazine on “Testing to improve the effectiveness of your email marketing campaigns.” Thursday, February 25th at 2pm EST. Details here.

The main speaker is Wendy Lowe, Director of Product Marketing for Campaigner (the event’s sponsor).

We’ll cover the mechanics and value of testing and highlight the kind of things you might explore through tests.

In particular, I’ll be throwing out lots of ideas you can try out regarding subject lines, preheaders, sign-up forms and calls-to-action. Hope you can join us.

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