Email marketing statistics: where to find them


Latest posts | By Mark Brownlow | 11 Comments | Licence this content

statistical chartsThe commonest question I get is “why can’t you spell island?” (Answer here).

After that, a common one is “Where can I find benchmark numbers on open rates, CTR, delivery rates, top tactics, etc.?”

So I’ve pulled together around 30 top sources of published email marketing data and listed them here.

You’ll find free and for-fee sources for statistics on campaign results and other performance indicators, deliverability stats, consumer email attitudes and habits, email client market share, and competitive intelligence.

If you know of any other sources, leave me a comment and I’ll add them.

That link again.

Needless to say, there are dangers associated with comparing your results with published benchmarks. Those dangers are covered here and here.

And if you want stats with a lighter slant to them, remember the 8 email statistics to use at parties.

Find related articles:

 
Permalink | March 18th, 2010 | 11 Comments »
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11 comments on “Email marketing statistics: where to find them”

  1. Anonymous says:
    March 18, 2010 at 11:33 am

    What about Intelemail? Stats covering US, UK and Australia…

    Reply
  2. Mark Brownlow says:
    March 18, 2010 at 11:45 am

    Thanks. I've added intelemail and Email Data Source to a new section entitled, "Competitive intelligence and monitoring services."

    Reply
  3. Email marketing service providers says:
    March 19, 2010 at 6:52 am

    Really great info here, Thanks for sharing.

    Reply
  4. Brian S. Pauls says:
    March 19, 2010 at 3:33 pm

    Hi Mark–

    Are these sources ranked in any particular order? If so, are the rankings yours, and how did you make your evaluations?

    Thanks for all the great resources.

    Brian

    Reply
  5. Mark Brownlow says:
    March 19, 2010 at 9:01 pm

    Hi Brian,

    No, no particular order. Except the ones near the top of each category tend to be the ones I came across earliest.

    Reply
  6. Promotional Products says:
    March 22, 2010 at 9:22 pm

    Thanks for sharing. This is some incredible stuff!

    Reply
  7. rogier van der veen says:
    March 26, 2010 at 9:49 am

    Hi Mark, thanks for your list! We at E-Village publish an email benchmark twice a year as well. It's only about our own customers and the Dutch market, but you might find it interesting.

    http://www.e-village.eu/downloads/

    Reply
  8. Mark Brownlow says:
    March 26, 2010 at 10:05 am

    Thanks Rogier, I've added a link in the main article to your download page.

    Reply
  9. roanne parker says:
    August 25, 2010 at 9:31 pm

    hey there

    we have just published NZ’s first ever Email Marketing Metrics Report, sampling our clients activity and breaking the usual stats down by list size and across 30 industries. our clients are a mix of large corporate telecomms and retial, to SME. we looked at render rate, CTR, CTO, volume per day and best days to send (of doubtful value as a general benchmark in my opinion but everyone wants it). summary: our render rates are higher than you see in similar reports EU and USA 28% for list size over 1000. ctr is just over 7% and cto at 21%. most email sent weds. best clicks on mon and sat. we offer full services esp strong design focus, so we hope results are better becuase our clients are in good hands :o ) anyway, just throwing this into the mix – it’s a big job to do and nice to have it shared around.

    http://www.smartmailpro.com/metrics/

    cheers roanne

    Reply
  10. Mark Brownlow says:
    August 26, 2010 at 7:30 am

    Thanks Roanne, I’ve added you to the stats collection.

    Reply
  11. Kelisha says:
    January 10, 2011 at 4:49 am

    Tank you for the list. It is quite impressive.

    Reply
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