Comments on: Are you insulting readers? Subject line lessons from Gmail, Yahoo and Hotmail http://www.email-marketing-reports.com/iland/2010/05/are-you-insulting-readers-subject-line-lessons-from-gmail-yahoo-and-hotmail.html Just another WordPress weblog Thu, 09 Feb 2012 16:53:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/05/are-you-insulting-readers-subject-line-lessons-from-gmail-yahoo-and-hotmail.html#comment-725 Mark Brownlow Thu, 30 Sep 2010 05:30:47 +0000 http://www.email-marketing-reports.com/iland/?p=4748#comment-725 Hi Mary, I don't think you can change Gmail to make the font smaller in the displayed subject line, but big in the emails themselves. Try <a href="http://www.google.com/support/forum/p/gmail/thread?tid=3c4ea1b7738541c5&hl=en" rel="nofollow">this link</a> though for some helpful tips. Hi Mary,

I don’t think you can change Gmail to make the font smaller in the displayed subject line, but big in the emails themselves. Try this link though for some helpful tips.

]]> By: Mary http://www.email-marketing-reports.com/iland/2010/05/are-you-insulting-readers-subject-line-lessons-from-gmail-yahoo-and-hotmail.html#comment-724 Mary Thu, 30 Sep 2010 01:53:07 +0000 http://www.email-marketing-reports.com/iland/?p=4748#comment-724 How do I decrease the size of my font in my Gmail subject line? (I want to leave the large font the way it is, in my email messages though). I can't read very much of the subject line, so therefore have to open every single email to read it, before I delete it. I would much prefer to read more of the email content in the subject line, and therefore just delete emails without having to open them all, which is very time consuming. Please help! Thank you. How do I decrease the size of my font in my Gmail subject line? (I want to leave the large font the way it is, in my email messages though). I can’t read very much of the subject line, so therefore have to open every single email to read it, before I delete it. I would much prefer to read more of the email content in the subject line, and therefore just delete emails without having to open them all, which is very time consuming. Please help! Thank you.

]]> By: Claire Rollinson http://www.email-marketing-reports.com/iland/2010/05/are-you-insulting-readers-subject-line-lessons-from-gmail-yahoo-and-hotmail.html#comment-295 Claire Rollinson Tue, 01 Jun 2010 14:05:09 +0000 http://www.email-marketing-reports.com/iland/?p=4748#comment-295 Thanks for the spreadsheet checker - have already put into use today, very handy as always Mark :-) Thanks for the spreadsheet checker – have already put into use today, very handy as always Mark :-)

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/05/are-you-insulting-readers-subject-line-lessons-from-gmail-yahoo-and-hotmail.html#comment-279 Mark Brownlow Tue, 25 May 2010 14:49:37 +0000 http://www.email-marketing-reports.com/iland/?p=4748#comment-279 Thanks Brendan. It annoys me that it's such a simple concept. It was staring me in the face for years but I only bothered to think about it myself after spotting a typo in one of my own subject lines. Except it wasn't a typo, just an unfortunate cutoff point on a Yahoo display. Thanks Brendan. It annoys me that it’s such a simple concept. It was staring me in the face for years but I only bothered to think about it myself after spotting a typo in one of my own subject lines. Except it wasn’t a typo, just an unfortunate cutoff point on a Yahoo display.

]]> By: Brendan Regan http://www.email-marketing-reports.com/iland/2010/05/are-you-insulting-readers-subject-line-lessons-from-gmail-yahoo-and-hotmail.html#comment-278 Brendan Regan Tue, 25 May 2010 14:39:37 +0000 http://www.email-marketing-reports.com/iland/?p=4748#comment-278 Bravo, Mark! A fellow analyst and myself were scouring the Net for an article like this last week...I guess we just went looking too early! BTW, LOVE the spreadsheet tool. Sorry for the sappy comment, but I'm excited :) Bravo, Mark! A fellow analyst and myself were scouring the Net for an article like this last week…I guess we just went looking too early! BTW, LOVE the spreadsheet tool. Sorry for the sappy comment, but I’m excited :)

]]> By: Mark Brownlow http://www.email-marketing-reports.com/iland/2010/05/are-you-insulting-readers-subject-line-lessons-from-gmail-yahoo-and-hotmail.html#comment-272 Mark Brownlow Sun, 23 May 2010 10:34:52 +0000 http://www.email-marketing-reports.com/iland/?p=4748#comment-272 Absolutely Andrew. I believe when we recommend "short" subject lines that what we're really recommending is, like you say, putting the most important stuff near the front. Some describe it as <a href="http://www.email-marketing-reports.com/iland/2009/01/subject-lines-scrabble-has-answer.html" rel="nofollow">frontloading the subject</a>. Absolutely Andrew. I believe when we recommend “short” subject lines that what we’re really recommending is, like you say, putting the most important stuff near the front. Some describe it as frontloading the subject.

]]> By: Andrew W http://www.email-marketing-reports.com/iland/2010/05/are-you-insulting-readers-subject-line-lessons-from-gmail-yahoo-and-hotmail.html#comment-271 Andrew W Sat, 22 May 2010 14:53:31 +0000 http://www.email-marketing-reports.com/iland/?p=4748#comment-271 This would also be an argument in favor of a) not stressing out as much about subject line length as long as you b) lead off the subject line with the most important word(s). This would also be an argument in favor of a) not stressing out as much about subject line length as long as you b) lead off the subject line with the most important word(s).

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