Measuring email engagement: review of the Litmus tool
Latest posts | By Mark Brownlow | 1 Comment | Licence this content
The email conversion chain starts with a black hole. You can easily measure clicks and what happens when folk reach the landing page. But what about before that? Nobody’s a huge fan of open rates, so we need help.
In recent months, companies have begun to develop analytics tools which reveal more information about whether people, for example, read, delete, forward or print your emails. One is MailboxIQ from Pivotal Veracity and another is Litmus Email Analytics.
The latter gave me a free account to play with and I’ve used the tool in my last two newsletter issues. This is my full review, covering the information the tool provides, what you might do with that info, limitations and who should pay for an account.
See Litmus Email Analytics: a user review
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One comment on “Measuring email engagement: review of the Litmus tool”
Great Information and I would like to add that we are finding that in what we call “Direct Marketing 2.0″ the integration of traditional mail ie: Over sized Postcards with a coordinated eMail campaign increases click though rate approximately fifteen percent.