Top email marketing info sources: 2010 edition
Once a year I update my guide to the best people and places to get good, solid, reliable email marketing information from.
This is not exclusive. There are so many great email marketing resources online right now that the final cut is necessarily subjective. Ultimately, it’s a selection of personal favorites based on around ten years watching the space.
Please feel free to plug your own favorites in the comments, of course…if there are enough, I’ll publish a “reader’s tips” follow-up post.
1. MediaPost’s Email Insider is probably my favorite media site, hosting various excellent columns written by experts with strong backgrounds in the subject area.
If I was forced to name a top column, I’d go for Loren McDonald’s, which probably comes closest to the way I think about and use marketing email.
2. ClickZ was one of the first marketing media websites to publish an email marketing column. They now have five, featuring many long-time industry stalwarts.
3. MarketingProfs offers many great resources, but the email newsletter “Get to the Point: email marketing” is perhaps best. You get summaries of email marketing articles at the main site, plus highlights of useful posts from other sources. The summaries are often better than the original articles.
5. iMedia Connection has slipped down my personal rankings of late, but you can still get good stuff from their email regulars, like Wendy Roth, Chris Marriott and others. Watch particularly for articles by Dylan Boyd.
Stats and studies
The EmailStatCenter.com website is the place to start looking for public stats. It’s the brainchild of Simms Jenkins (mentioned earlier).
[N.B. This page lists 30+ sources of email marketing data and benchmarks.]
Keep an eye out for studies published by ExactTarget. Their Morgan Stewart is one of the few experts out there with an understanding of email, wider marketing channels and statistical analysis. I value his blog posts very highly.
Blogs and newsletters
There are hundreds of relevant blogs/newsletters out there, but the following account for most of the links I share through my Google Reader.
Don’t forget that many of the below provide various ways to access their content (feed, email, Twitter etc.)
- The Email Guide’s Jim Ducharme does a great job of highlighting the best of the email marketing web in his daily buzz roundup. The site’s also a great source of service listings and hosts email radio.
- Chad White operates the Retail Email blog which is a super public source of insight into what the big retailers are doing with their emails.
- The MailChimp blog often comes up with great insights and stats.
- eROI’s Dylan Boyd has a super perspective on email marketing in a wider context, which he brings us through The Email Wars.
- The Bronto bloggers impress with their concerted effort to bring useful, hype-free info to the community. Probably one of the best around at the moment.
- The Blue Sky Factory blog stands out because the people there are also very clued in to social media and the implications for email. And because it features DJ Waldow, social superhero.
- Three design-focused blogs to throw at you: Smith-Harmon (lots of examples with commentary), Style Campaign (very detailed, focus on mobile design) and Campaign Monitor (chock full of useful email design resources). Check this post for lots more top design sources.
- Deliverability blogs are listed here (personal favorite is Word to the Wise, which is about as objective as you’ll get online).
- AWeber’s Inbox Ideas is very educational and especially useful for small business (see also below).
- J-P De Clerck writes wisely and regularly on social media, email and the interfaces between the two at Social Email Marketing and Conversionation.
- Experian CheetahMail’s blog has caught my attention recently. One of the contributors is Jordan Lane, who also has a good blog at EmailMoxie.com.
- The Alchemy Worx newsletter takes common topics and offers a new perspective or advice that challenges what we all thought was true.
Most of the resources mentioned above are for people dealing regularly with email marketing. Here I’d like to point out some resources that address small business and those dealing intermittently with email marketing…
- If you write an email newsletter and haven’t read the articles by Michael Katz, you should.
- Janine Popick‘s blog posts at Vertical Response take a small business focus and go beyond the mechanics of email marketing to cover other business aspects relevant to the “small” emailer.
- Constant Contact has a huge small business user base: see their Learning Center for blog posts, articles, webinars etc.
Most of the names scattered throughout this post are worth following on Twitter. However, I’d like to pick out a few extra folk who stand out for being excellent spreaders of useful info or who don’t fit some of the other categories.
Good info hubs:
Andrew Kordek, Scott Cohen and robinteractive are three active twitterers from the client side of the equation: always a good perspective to have, since most content producers in this space are vendors.
(I’m sure I forgot many great Twitter accounts to follow: remind me in the comments!)
Asking a question
Finally, the Email Marketer’s Club is probably the biggest networking site out there for email marketers and includes a forum and many other useful resources. It was founded by the wonderful Tamara Gielen.
Now over to your suggestions…
Find related articles:
You can follow any comments on this blog post through the RSS 2.0 feed.
24 comments on “Top email marketing info sources: 2010 edition”