Email marketing numbers and resources to help you succeed
Latest posts | By Mark Brownlow | 7 Comments | Licence this content
Your boss, bank or spouse often has questions.
Like “haven’t you watched enough football for one lifetime?” (That was my bank manager…my wife gave up on that question long ago).
More importantly, they have questions about the wisdom and worth of putting your organization’s time and/or resources into email marketing.
Questions that need concrete answers featuring nice numbers and reference sources.
So I’ve updated some key reviews that highlight opinion surveys, expert commentary, research studies and similar to provide exactly those answers.
A 2011 update that has statistics on email’s ROI and value compared to other channels. It also features data on investment trends: are marketers upping their email investment or migrating to other channels like social?
Another 2011 update that looks at the changing pattern of the email ecosystem, specifically broad email habits, commercial email preferences,and the future of email in a social online world.
…and since we’re talking updates, here’s a new list of around 100 active email marketing blogs, featuring the freshest insights, news and analysis.
If you’ve a suggested resource to add to these pages, do comment and I’ll take a look.
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7 comments on “Email marketing numbers and resources to help you succeed”
Thank you Mark, especially for compiling the list of blog sites! It’s really a great reference. Much appreciated, keep up the good work.
Thanks Georgia – just added the Mail Blaze blog in!
Hey Mark! Thanks for the new list of blog sites, really helpful. Will come back to this space for more and please keep up the good work.
Blog list is impressive, lots of rich information. Thanks
This articleis fantastic; the information you show us is interesting for everybody and blog list is really good and more informative..
Would be great to see a guide for marketers. Thanks!
Hello, I like your blog Email marketing numbers and resources to help you succeed and have bookmarked it on Mister-Wong
!
bye,
Bert Rudi