Landing pages
The page your visitors see first when they click on an ad link or email promotion is crucial to the success of that ad or promotion. Learn how to make landing pages work for you.
Featured marketing resource
All new 273-page how-to report with design and copy tactics, special sections for email marketers, sample pages, loads of charts and more. Learn more.
Popular articles:
Landing pages: what are they?
Those unfamiliar with the term should read this overview first. What is a landing page? And why is the concept so important in online marketing?
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Landing page headlines
New 15-page report with seven tips on how to approach headline writing for search, email and other landing pages.
When do you decide what's working?
Research suggests the time gap between the click from the email and the eventual purchase is growing.
8 seconds to capture attention
Vendor report on how 150 companies shape up in terms of following 14 best practices (which are described in detail) in email landing page design.
Long versus short
Uses case studies and tests to identify whether long or short copy works best on email landing pages.
Landing page tweaks
Brief advice on organizing the page people see when they clickthrough on an offer sent by email.
Landing page advice
How to test and improve different landing page designs in the context of email marketing.
Snaring email addresses on landing pages
Describes four ways to actually get email addresses from search engine visitors, listing the pros and cons of sign-up forms, squeeze pages, capture sidebars and pop-unders.
Combining email and search
Suggests using search landing pages to drive opt-ins to your email program rather than sales.
Optimizing landing pages
A collection of test results and insights into what elements of a landing page can help or hinder conversions.
What makes a soft landing
Makes the case for ensuring landing pages get the attention they deserve and includes ten tips for their design and evaluation.
Seven tips for effective landing pages
Ideas on how to ensure a smooth transition between email and website.
Landing pages: catch me if you can
Good overview, with links to other aspects of conversion rate marketing.
Custom landing pages serve up leads
Picks the brains of marketing people to produce a list of tips and recommendations for landing page design.
Landing Pages: Four Easy Tweaks to Boost Return
Notes from a presentation at an email marketing event - some simple suggestions to make an immediate difference to your landing page conversion rates.
For the Record: Search Plus Email
Suggests that search and email marketing should not be seen as competitive, or either/or alternatives.