Growing and managing your list
List hygiene and bounce management
Dealing with unsubscribes
Email append and list acquisition
Subscriber management
Email marketing services
Permission in email marketing
Acquiring quality opt-in addresses is key to email marketing success. Learn about list building here, including the art and science of coregistration and email append, the importance of list hygiene and proper subscriber management, and what you can learn from those who unsubscribe.
Latest from the blog
Top tips to grow your email list
Reveals that list growth is as much about retaining existing subscribers as gaining new ones. Includes links to in-depth articles that cover both issues.
Popular articles:
How to lower your unsubscribe rate
Numerous solutions to the main problems that lead people to leave your email list.
How I quadrupled my sign-ups
A mini case study of this site, where newsletter subscriptions rose 300% after a site redesign.
Best practices for sign-up forms
Tips on how to improve the positioning and wording of your standard website sign-up form so it attracts a higher sign-up rate.
Removing unresponsive addresses from your email list
Lists the reasons why you should consider removing email addresses that aren't responding to your messages.
Other articles:
9 tips
Another nine basic ideas on how you might get more people subscribing to your list.
12 tips
Brief examples of different techniques you can use to grow your email list. Read this before employing tip 4 though.
Retailer subscription practices
Executive summary and report on the sign-up practices of the world's leading retailers.
Sign-up incentives
Looks at how much difference incentives can make to conversions and explains how to calculate which ones work best.
Avoiding bad addresses
Some simple tips on how to stop non-working addresses from entering your address list.
Growing your list
Overview of practical techniques you can use, plus the right approach to building a successful list. Also introduces a longer report on the subject available for download.
Sweepstakes and acquisition
Tackles the issue of whether sweeps are a good way to build your list (or not).
Keep a watch for orphans
Suggests how you should make sure all your new subscribers get the right strategic treatment, irrespective of where they sign-up for your list.
Suggested sign-up incentives
Blog post with a variety of suggestions on gifts, sweepstakes and similar that might get more people to sign up for your list.
Optimizing the whole sign-up process
Article uses screenshots and real-world examples to explain how you might refine the whole subscription process to attract and retain more responsive email addresses.
Best practices in data collection
An overview of how to collect subscriber information and preferences via your forms and subscription management centers.
Building subscription lists
Various list acquisition tips, covering co-registration, registration forms, permission issues, and similar.
Build that list
Clear words on list rental and a few ideas on tactics you can use to boost your numbers.
Integrate PPC search marketing and email
A very simple list building technique which takes advantage of your PPC landing pages.
Best/worst list growth tactics
Explains some of the criteria that determine whether a particular tactic will likely work, with a focus on viral marketing, cross-promotion and email appending.
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