Email append
Learn the ins and outs, pros and cons of this list building technique, which often comes in for strong criticism. Do you go for opt-out or opt-in? How do you deal with the vendor? What traps do you watch for?
Latest from the blog:
Opt-in for appends, not opt-out
Looks at why taking the opt-out route when appending email addresses likely leads to long-term trouble, particularly with future deliverability.
More articles:
Email Appends (Part 1 | Part 2)
Two-part article which explains why opt-out is a poor append technique, before outlining the right way to go about the process.
A Checklist for a Successful Email Append
Provides a good 14-point checklist of how to set about the append process and vendor negotiations.
Successfully Navigate E-Mail Append
Casts an eye over the issue of email appending; employing firms to find email addresses that match offline contact details.
E-Mail Append: opt-in or -out?
Examines the practice, defines what it is and advises on whether it makes sense...using numbers to make the opt-in argument.
The Perils of Appends
When assumptions don't hold, it can get ugly.