Coregistration
Features and articles on how to use co-registration to grow your email list.
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Building a list through co-registration
Points to some basic advice on using coregistration, adding a few extra tips and hints to ensure you get the most out of it.
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Easiest way to build your opt-in list with targeted business prospects
Outlines a number of different types of co-registration techniques and address sources. Also has some practical tips about how to go about the co-reg process.
Co-registration data
Reports on MarketingSherpa's own co-reg efforts and has some handy tips on what you can do to ensure your tactics are one of the success stories.
Coregistration insights
Views of one email service provider, who uses real experience and numbers to suggest coregistration is ineffective. (Note that this applies to coregistrations you pay for.)
Must-Have Terms for Co-registration Insertion Orders
Legal advice for those building their house list through commercial co-registration networks and similar.
Email Co-Registration 201
Advice on various aspects of name gathering and subsequent treatment of co-reg subscriptions.