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Best practices for confirming opt-ins
Some tips from industry experts on what to put in your emails confirming an email sign-up.
Unusual way to get more subscribers
A brewery gives new sign-ups a share in the company, plus another share if they refer four friends to their email list...
Ten Tips For Capturing New Subscribers
Some quick tips for those looking to expand their house list, plus a little advice for those relatively new to the business of email marketing.
E-Mail List Quick Fix: Too Good to Be True?
Warns against looking for quick fixes to grow your email list and notes that many of the solutions on offer are simply bad business, or even illegal.
Converting More Free Downloads to Paid Customers
Vendor article highlighting one use of the company's products, but also carries important reminders about capturing opt-in data before rewarding people with a freebie.
Building an Opt-In E-Mail List
Some words of advice for those just starting to build their opt-in lists, plus some thoughts on address appending.
The Nomenclature of Opt-In
Defines some of the terms used by marketers and others when describing sign-up processes, and touches on the semantic and practical problems associated with each.
Building Permission Lists
Advice on how to present the sign-up offer to prospective subscribers.
How to Get (And Track) a High Volume of New Opt-Ins
How USAToday.com grow their house list through co-registration and sweepstakes, plus tracking and RSS issues.
Six Tips for Building a Great House List
Advice on handling and boosting subscriptions to your address lists.
Double Your E-Mail Registrations in Seven Steps
Tips on how to improve your sign-up rate at your website, plus suggestions on how to track the performance of your subscription efforts.
57% of Consumers Will Give Email Addresses to a Local Retailer
Some statistics and real-world examples highlighting the value of collecting email addresses at the offline point of sale.
First impressions count with email marketing
...important things you need to do before they've even signed up