Mailing an old address list
Mailing inactives
You've collected opt-in email addresses but not got round to mailing them. Or it's been a while since your last email to a list. How do you set about mailing them without getting a bad reaction out of folk who might have now forgotten they signed up? Should you even try?
Popular articles
How sending to old lists will kill your deliverability
Provides stats from a real-world campaign that went out to a list, but segmented into active / inactive groups.
Can email survive a three-year gap?
Identifies the problems that arise when you send out email to a list that hasn't heard from you in a while.
Email address shelf life
Examines the relationship between the time since you sent the last email and the advisability of sending the next one.
How to launch an email program
Suggestions on how you might proceed when sending the first email to a list you're been building for a long time.
Sending your first campaign to an old list?
Discusses the use of reintroduction messages when sending that initial email.
Mail or don't mail?
Looks at the problems associated with mailing to old lists and suggests some tactics to use when sending the first email.