Subscriber management
Learn about interacting with your subscribers, responding to feedback and improving the usability of your administrative processes.
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Email subscription centers
A checklist of those elements that need to go into a subscriber's preference center / subscription center (the page where they can manage the kinds of email they get from you).
Are you monitoring your reply-to inbox?
Looks at the kind of emails you get back from list members, explains their relevance and suggests how you should treat them.
Email is a two-way medium
Criticises those (many) companies that ignore negative customer feedback or make it difficult to send it in, explaining why such feedback is useful intelligence and helps get your emails delivered.
E-Mail Response Addresses: Static or Dynamic?
Looks at some infrastructural issues associated with static and dynamic sender and return addresses. How can you effectively monitor emailed responses to your campaign without screwing up whitelisting and other deliverability issues.
New email privacy seal program
A certification program for emailers. If you satisfy some best practice list management requirements, you can post a "we don't spam" seal on your email sign-up pages.
Spam Traps 101
Discusses how various organizations use special email addresses to find out who is sending unsolicited email, offers advice on how to avoid inadvertantly getting one of these addresses subscribed to your own list, and what to do if for some reason you have got one in there.
There's a human behind every address
A reminder that your email newsletter goes out to real people. And emphasizes this point in relation to how you respond to the replies that come back.
What Will That E-mail Audit Turn Up?
Discusses the main problems some of the reputation services find when they investigate an email marketing program, including loose definitions of permission, inconsistent policies, and subscription management errors.
25 Quick Tips to Boost Email Marketing Usability
A series of suggestions on improving both the usability and success of email marketing procedures and output. The areas covered include sign-up processes and subscription management.
Can You Pass an E-Mail Reputation Audit?
Describes some of the reputation services you can now use to get a seal of approval (assuming you pass the audit) on your email practices. Also suggests questions to ask yourself about your email marketing practices.
E-Mail Polices: Solution or Problem?
Addresses the need for consistent application of email marketing policies in order to build a brand or achieve success. Includes examples of where selective application of a policy results in trouble.
Know More About Your E-Mail Subscribers
A range of ideas for persuading your subscribers to divulge more information about themselves.
E-Mail List Atrophy...
Goes over some of the dangers of letting email addresses get old or unused, with suggestions on how to avoid the negative consequences of email attrition.