Dealing with unsubscribes


Find out how to remotivate those wanting to leave your list and what you can learn from those that do.

Popular articles:

9 tips for managing unsubscribes
Explains the principles behind a good unsubscribe process and shows why making it difficult to leave a list is not the right approach.

Time to move the unsubscribe link?
Changes in email user habits mean it's time to make your unsubscribe link more prominent than ever before. Sound counterintuitive? On the contrary...

What you can learn from unsubscribes
Describes various ways to analyse unsubscribe patterns to identify problems with your email program.

Top tips to grow your email list
Reveals that list growth is as much about retaining existing subscribers as gaining new ones. Includes links to in-depth articles that cover strategies for reducing unsubscribe rates.

Elegant ways to avoid unsubscribes
Providing two different opt-out options might solve a lot of your list attrition and targeting problems.

Interpreting unsubscribes
A closer look at what you can learn from the number of people choosing to remove themselves from your address list.

Let them go
Explains why you should not make it too hard for people to get off your lists.