Dealing with unsubscribes
Find out how to remotivate those wanting to leave your list and what you can learn from those that do.
Latest from the blog
Time to move the unsubscribe link?
Changes in email user habits mean it's time to make your unsubscribe link more prominent than ever before. Sound counterintuitive? On the contrary...
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Top tips to grow your email list
Reveals that list growth is as much about retaining existing subscribers as gaining new ones. Includes links to in-depth articles that cover strategies for reducing unsubscribe rates.
Elegant ways to avoid unsubscribes
Providing two different opt-out options might solve a lot of your list attrition and targeting problems.
Interpreting unsubscribes
A closer look at what you can learn from the number of people choosing to remove themselves from your address list.
Let them go
Explains why you should not make it too hard for people to get off your lists.
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Permanent and temporary removals
Explains how putting dead addresses and similar on "never email these" lists might harm your list growth efforts.
It's a matter of trust
Makes the argument for a universal unsubscribe button and approach, one supported by both marketers and those involved in managing and building webmail services and email software.
Why easy unsubscribing is better
Describes what you should and should not do when it comes to helping people remove themselves from your address list.
Who was your last unsubscribe?
Suggests how you might identify needed changes to tactics and strategy through an evaluation of where and when people are leaving your lists.
Reducing opt-outs
Insight into how opt-out mechanisms and tactics can best be used to retain list members.
Unsubscribe privacy problems
Discusses an important issue for those marketers whose affiliates promote their products using email.
How to Resubscribe Your Unsubscribes
Advice on how to get more out of your unsubscribes by persuading them to keep the relationship going, by learning from their reasons for departing, and by giving them plenty of opportunity to return to the fold later.
Clear and Conspicuous Opt Outs
Outlines how to make your "remove my address" system user-friendly.
Opting-Out Gracefully
Identifies how some unsubscribe instructions might not be working properly by the time they reach the recipient, and suggests how to best comply with opt-out requirements in Can-Spam legislation.