Email Marketing Metrics
Find published statistics and discover the principles and results of email testing. Learn all about open rates and how to properly analyse your campaign numbers. Discover user attitudes to email and marketing.
Popular articles:
Email marketing statistics
Information on dozens of sources of relevant stats, including average campaign results, delivery success, consumer surveys, email software market share, etc.
Email and webmail statistics
Ever wondered which webmail services are most popular and just how much email gets sent each day? This article has the answers.
Smartphone statistics
Reviews the numbers on smartphone sales and the market share of different devices and operating systems. It's of relevance to mobile email of course.
Mobile email statistics
Collection of numbers and reports on the prevalence and popularity of mobile email and which devices are used to read them.
Email marketing metrics: how to use them
Where can you track down published data and how do you use it?
8 email statistics to use at parties
A few fun numbers to bring home the popularity of emails and email marketing.
Email Open Rates Guide
What are the strengths and weaknesses of this common marketing statistic? How can you improve your own open rates? What counts as a "good" one?
Litmus Email Analytics
A full user review of this tool will lets you get, for example, data on just how much attention people give your emails.
Email software popularity
Looks at the market share of email clients and webmail services and draws out lessons for your email marketing efforts.
What are you afraid of?
Explores the emotional attachment to list size as a marketing metric and how this stops us making progress.
Email chickens and eggs
A warning to take care when you compare the sales you get from subscribers and non-subscribers and then use the difference to evaluate the impact of your emails.
Other articles:
eec S.A.M.E project
Details of the project aimed at getting ESPs to calculate camapign report metrics in the same way, allowing better comparisons between metrics from different sources.