Email user research and statistics
Find out how people use email and their attitudes to email marketing...
Popular articles:
Attitudes to commercial email
A review of numerous studies to see what people think of marketing email and what their preferences are in this context.
Spam, value and branding
Outlines the various ways people define spam and the image implications of specific email marketing practices.
Managing perceptions and discontent
Looks at how you can modify the design of your email to manage user reactions, particularly when it comes to unsubscribing. Also includes an appendix on what ISPs say about marketing email.
New research not covered above...
e-Dialog
Check, for example, the Email Attitudes report.
Subscribers, fans and followers
ExactTarget research into attitudes towards different channels, with a strong email focus.
DMA digital tracking study May 2010
Slideshow of consumer research done in the UK. Looks at attitudes, opinions, needs, habits etc.