Email Marketing Metrics
More articles on the subject...
Featured marketing resource
MarketingSherpa's 2008 Email Marketing Benchmark Guide draws on hundreds of real campaign reports to present benchmarking data, design insights, best practices and more in a 260-chart guide. Read a review.
More links:
About that average open rate
Argues that we should dig deeper into those standard metrics and come up with some new ones.
Retailer email marketing
Results of an Internet Retailer survey, with various stats on the performance and structure of retailers' email marketing endeavors.
Benchmarks: Worthwhile or a Waste of Time?
Reveals some of the issues involved with interpreting and using email marketing benchmarks.
Email metrics demystified
Outlines a wide variety of different metrics, and explains the usefulness of each.
Email marketing: what to measure
An introduction to some of the numbers you might look at to determine how your email marketing efforts are coming along. Tackles seven metrics in brief.
Beyond the open rate: metrics that matter
An overview of how you should approach the topic, outlining key metrics and an 8-step approach to getting your monitoring and evaluation program in order.
Grow your own case study
Advises on developing your own benchmarking regime, suggests sources of industry and competitor data, and has tips for record keeping and testing.
Focusing on key metrics
Overview of the first tier of metrics typically used in email marketing. Discusses how you can improve each of those mentioned.
The 'skinny' on email marketing statistics
Walks you through the various metrics used by email marketers, highlighting some of the issues of measurement and interpretation. Then runs over some ways you can use statistics to test and refine your marketing efforts.
Between "Bounced" and "Delivered"
Discusses the problem with describing and defining delivery rates as "sent minus bounces."
What's your email list hurdle rate?
Defines churn and fatigue, shows how you calculate them, gives some benchmark estimates of what to expect, and then offers up some advice on how to improve the numbers.
Integrating E-Mail Marketing and Web Analytics
Looks at the latest efforts to combine website metrics with email campaigns, so you can segment future campaigns based on the click behavior of recipients.