Testing and email marketing
How do you use tests and trials to discover what works in emails?
Popular articles:
Email testing: results to inspire
Collates the results of various tests to show just how much responses can improve through a little tweaking.
Other articles
An effective subject line methodology
Advice on A/B testing subject lines, including the traps to watch out for when interpreting the results.
eROI email testing guide
Instructions on how and what to test, and how to measure the results.
What do you really learn?
Suggests what to test, but advises you think a little harder beore jumping into a testing program.
Testing: a real-world approach
Outlines a process and checklist for rigorous testing of your emails.
Incorporate testing into your game plan
Explains why testing should be more comprehensive and holistic than currently the case.
Testing your emails (Part 1 | Part 2)
Discusses the whys, hows and whats of testing in email marketing.
The side effects of deliverability
Explains how problems with getting email delivered impacts your sample sizes and testing approach.
Introduction to testing
Points to an introductory article and adds some salient points on testing when you only have a small list.
Best tests to do
A survey of email marketers reveals those tests likely to generate the most bang for your buck.
Email: the new learning channel
Explains why email is a pretty good test environment and why it makes sense to use email to discover insights you can transfer to other marketing channels.
Guidelines for testing email
Guidelines for testing email marketing campaigns for each of three metrics (opens, clicks and conversions).
Testing - how to boost response rates
Some thoughts on what to test in your outgoing emails (and how).
Tips for testing personalization
Insights on testing and the benefits of personalization (and opening salutations per se).
Email split test success
Basic advice on how and what to test.
Testing: increase your email batting average
An eclectic collection of thoughts on testing in the context of email marketing.
Testing in a multivariate world
Archived webinar on multivariate testing and email marketing.
Some testing advice
Advice on testing the supplementary information that goes out with your emails, including when and what not to test.
Test Big, Test Often
Recommends taking more risks with your campaign tests and has some thoughts on where to get inspiration on things to test.