Testing and email marketing
How do you use tests and trials to discover what works in emails?
Popular articles:
Email testing: results to inspire
Collates the results of various tests to show just how much responses can improve through a little tweaking.
Email testing: barriers and benefits
Explains how to overcome typical barriers to testing and reviews the benefits of doing so.
Email testing: topics, traps and surprises
Lists the important things to test, outlines mistakes to avoid and then reveals some surprising testing stories from the real world.
The side effects of deliverability
Explains how problems with getting email delivered impacts your sample sizes and testing approach.
Introduction to testing
Points to an introductory article and adds some salient points on testing when you only have a small list.
Other articles:
Sample size look-up table
Simple information showing you how big your test groups need to be to give meaning to the results.
Determining the right sample size
More advice on working out how many people should get the test emails so you can trust the results.
eROI email testing guide
Instructions on how and what to test, and how to measure the results.