Email newsletters
E-newsletters are a superb tool for strengthening customer loyalty, building awareness and establishing your brand and position. But only if you do them right. These articles will set you on the right track.
Popular articles:
31 content tips and ideas for your B2B email newsletter
A feast of ideas on how to stay on top of the content challenge, with specific suggestions on the kind of material you could use.
Keeping the Key
A free 80-page online report on how to publish an email newsletter that impacts and influences customers, prospects and readers.
Overcoming the barriers to e-newsletter success
An extensive interview with e-newsletter guru, Michael Katz. He addresses the main constraints that hold people back from achieving success with their efforts.
The difference between email promotions and email newsletters
Why it's important to distinguish between the two.
Danger! Take care when repackaging content
Looks at some of the errors that can slip in if you repurpose content from blogs and elsewhere for use in your email newsletter.
Are we communicating?
What lies at the core of all successful e-newsletters?
Articles:
Writing ezine teaser copy
Some thoughts on how best to encourage readers to clickthrough to full articles on your website.
The e-newsletter guy
Interview with Michael Katz where he talks about the value and role of an email newsletter in marketing your business.
The 6 Elements of a content-rich, money-making e-newsletter
Review of this short $8.95 report by copywriting guru Nick Usborne.
Not enough content?
Proposes an alternative emailing strategy for those with too few resources or content for regular newsletters.
Missed B2B opportunities
A reminder of the value of email newsletters for businesses selling products or services with a long sales cycle (includes some content suggestions.)
Improving a newsletter
Some ideas on where to discover better approaches to content, and a couple of design suggestions.
Starter article
Overview of the whys and hows, with a focus on the right approach to using email to build relationships.
How to use an email newsletter | Part 2
Uses the real estate industry to outline how service companies can best use e-newsletters to generate sales. Not by sending catalogs, but by delivering value.
Some content ideas
A short collection of article ideas for a typical e-newsletter.
Newsletters for internal marketing
Looks at the idea of using e-newsletters to communicate with staff and includes some content suggestions for internal ezines.
Post-sale e-newsletters
Turning the traditional role on its head, this article explains how to use e-newsletters to build word of mouth after the sale and thus lay the foundation for a repeat sale later.
Handling negative reader feedback
A pointed reminder that pleasing all the people all the time is neither possible nor desirable, at least from a newsletter/marketing perspective.
How to solicit feedback from e-newsletter readers
Practical suggestions on how to garner feedback from your readers.
Four Tips for Keeping Customers
Outlines the value of email for retention and then suggests ways you can use marketing emails to increase loyalty and boost sales.
Make more of your content
Suggestions for repurposing newsletter content to generate more leads, buyers and/or visitors.
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