Email newsletters
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Articles:
The Need for Multi-Tiered Newsletters
A clear and detailed explanation of how newsletters can help solve the problem of how vendors can get closer to end users without stepping on the toes of resellers.
How to create e-mails people love to read
Lots of good ideas about enhancing the value of your (B2B) newsletter.
Professional tools to use
Outlines four tools and approaches used by editors and publishers to ease or improve the newsletter production process.
Another kind of house list
Discusses how you might use an email newsletter to communicate with your own staff, with tips on how to approach strategy and content.
Every company should have one
Challenges those focused on email as a source of direct sales to consider incorporating a soft-sell e-newsletter in their approach. Includes a collection of best practices and things to watch for when designing and filling each issue.
B-to-B Marketer Finds a New Way
Interviewee has some contrary things to say about how to use newsletters, and is a big fan of RSS as an alternative delivery mechanism.
The Art and Science of E-Zines
Outlines the business case for newsletters before exploring various key features of a successful email newsletter strategy: content, design, tracking, and format.
Nine Ways to Shorten Your E-Newsletter
Suggests how you can shorten newsletter length, improve quality and get better responses as a result.
My E-Newsletter & Me
Describes the thought processes and steps underpinning the process of publishing. Also has advice on newsletter basics, such as schedules and content.
Don't Forget About E-Zine Footers
How to make best use of the space at the bottom of your newsletter, including a checklist of things that could and should go in there.