Email newsletters
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Articles:
It's all in a name
Some advice on choosing an appropriate name for your email newsletter.
How much content...in my newsletter?
Offers suggestions on how to answer the question of newsletter length, based on people's reading and clicking behavior.
Ugh. Learn From Our Recent Email Mistakes
Vendor's self-analysis of where they went wrong in a previous mail they sent out to clients and newsletter subscribers.
Five Ways to Beef Up Your Employee E-Newsletter
Offers advice on improving the value of your internal house newsletter. Most of the points made apply equally to newsletters you might send to clients, customers or prospects.
Pennies From Heaven
Uses a bird poop analogy to offer very sound advice on how to react to negative reader feedback.
Five Ways to Energize Your Newsletter
Some suggestions on how to ensure your newsletter reaches and engages more readers.
Five Simple Steps to Increase Sales with E-Newsletters
Some basic reminders for those who may be new to the idea of e-newsletters as a retention tool.
Should Newsletters Take a Vacation?
Some reasons why you should continue to publish your newsletter through the holiday season.
When Good Newsletters Go Bad
Offers some examples and advice to prevent your newsletters from losing value and personality.
How to Launch a Profitable Paid Email Newsletter
How one publisher has succeeded where many others failed.
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