Email newsletters
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Articles:
12 Tips for Successful Opt-in Email Newsletters
The 12 tips cover basic subscription and list management practices.
Three Reasons to Publish an E-Newsletter AND a Blog
Explains why the two are complementery.
Eye on E-Mail Newsletters
Some interesting data on the profitability of the same e-newsletter with different layouts.
The Formula Behind an E-Newsletter That Sells
Offers advice and examples on how to use your newsletter for a more immediate sales impact.
Putting personality into your e-newsletter
How to use personality to gain a competitive edge.
Meet the MasterMinds - Mark Brownlow
Interview on how to create an effective email newsletter.
Tips for newsletter success
Article drawing on an interview with Michael Katz.
8 other things that belong in your email newsletter
What else should appear in an e-newsletter, apart from the main content?
Ten tasks for tailoring email newsletter content
How to solve the problem of coming up with good newsletter content.
Six classic mistakes...email newsletters make
Some of the common mistakes made by marketers and publishers.