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What goes here?
This issue has the final three articles in the subject line special begun last time. Including the one you were really waiting for: copywriting those subjects and headlines.
But there is more to email than the subject line. Really. So we also have a few thoughts on domain segmentation, how ignoring the lawyers can be a good thing, and some light/heavy reading for winter.
Enjoy yourselves,
Mark
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Subject line special II...
[From last issue: Length | Objectives | Branding]
Subject lines IV: Personalization
Do you put the recipient's name in there or not? Some say yes, some say no. Some say yes and no...read more to learn how to decide for yourself.
Subject lines V: Copywriting inspiration
Just how do you write a winning subject line? Discover some of the common ways to grab attention and drive action. Plus sources of inspiration for when you're not on best form.
Subject lines VI: Final factors
After all that, what else is left? How about legal, testing, deliverability, style and other issues? Keep reading to reveal the final factors driving subject line success.
The rest...
Segment by address domain?
The bit after the @ is more than just half an email address. It can reveal delivery problems, help you reach the inbox, modify your design and let you better target your emails.
Learn how segmenting your list by domain can help your bottom line.
Show this to lawyers
A lot of those fresh to email assume you can avoid being a spammer by complying with the law. This post pulls out stats and quotes from surveys, consumers, deliverability experts and ISPs to prove otherwise.
Good and bad news
Economic predictions suggest even more substandard email is likely to hit inboxes this December. That's good and bad news for the enlightened email marketer. Discover why.
Email reading for December
If you're leaving the heavy duty email marketing to gift retailers and winding down for the year, here a few new reports, books and guides to serve as lunchtime reading...
Excellent. See you on the 15th for the final full issue of 2008!
Copyright Mark Brownlow 2008
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Sponsored by:
$400 off the Email Summit
Email Marketing Benchmark Guide
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