RSS, blogs & email marketing
Understand how you can use RSS (web feeds) for marketing and how this might complement your email efforts. And see what business folk have email marketing blogs.
Popular articles:
Web feeds and RSS
A brief jargon-free introduction to the whole concept of feeds and RSS for email marketers wondering what all the fuss is about. Includes further reading links.
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Using RSS for marketing
Report of a panel discussion from the SXSW Interactive Festival.
The Corporate Blogging Book
Debbie Weil's highly-regarded book on blogging in the business world.
How to get bloggers to evangelize your products
A case study of a niche business software producer.
Real-life RSS marketing
Long list of examples of the kind of things you can do with feeds as a marketer.
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