RSS versus email marketing

Find views on how RSS (web feeds) can be used to complement or replace email marketing.

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Rok Hrastnik's Unleash the Marketing & Publishing Power of RSS is the must-have book on RSS for marketers.

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Articles:

RSS to email tools (Part 1 | Part 2 | Part 3
Reviews some of the main tools available for converting web feeds into email campaigns.

Content management differences
Outlines some of the core differences between RSS and email in terms of content presentation, delivery and consumption.

World without spam
A well-balanced look at how RSS and email marketing shape up and ultimately complement each other.

Not all it might seem to be
Offers a more critical look at the true value of RSS, particularly as a marketing vehicle or alternative to email.

A possible way around spam
Covers the potential business uses of RSS as a complement to (rather than replacement for) email marketing.

Will RSS replace email?
Offers a balanced answer to this oft-asked question, suggesting that it's not an either/or scenario with email and RSS.

On the horizon and rising (Part I)...
Offers an overview of RSS for marketers, focusing on how it's similar to and different from email, particularly with regard to email newsletters.

Publishing Ezines via RSS
Explores how you can use RSS to get more value out of your e-newsletter.

RSS and Email: How They Can Work Together
Dissects the semantics, differentiating between content and its delivery mechanism, and thus explaining the relationships between email, RSS, blogs and e-newsletters. Also suggests ideas for how you might use RSS and email marketing as complementery marketing tactics.

Blogs vs. Email Marketing
Argues that blogs aren't natural successors to email for marketing.

RSS in Reality: Not a Replacement for Email
Concludes that it's bordering on the insane to see RSS as a direct replacement for email. Instead, we should view it as a completely different channel, with its own idiosyncracies and problems (many of which are outlined in the article). There's also a mini case study in there.

RSS' Effect on E-Mail Marketing
Article suggests it's "not a lot," and also includes some interesting information on RSS spam.

Interview With Nooked CEO Fergus Burns
An RSS proponent who recognizes the new technology as a complement to email, though he does see RSS replacing email content delivery in the long-term.

RSS 101 Useful Links
A summary of RSS for marketers - what is it? Is it suited to marketing purposes? Are you and your readers ready to use RSS? And should you now abandon your email efforts?

Is RSS the Answer to the Spam Crisis?
Long article with good links.