RSS marketing: articles
More articles on the subject...
Featured marketing resource
Rok Hrastnik's Unleash the Marketing & Publishing Power of RSS is the must-have book on RSS for marketers.
More links:
Pheed Read
Benchmark metrics for RSS feeds from Spring 2006, inluding CTR data, ad performances and market shares
Adding it to the marketing mix
Expounds on why RSS is worth your attention, particularly following the appearance of tailored RSS feeds allowing delivery of personalized content and tracking of individual responses.
RSS and E-Commerce
An overview of how RSS can work for online retailers.
Prepping RSS for Prime Time
Article on the current state of RSS and what needs to happen before it hits the big time. Covers issues such as personalization, reach, presentation, standards, information filtering and search.
How to Buy RSS Advertising - Part II: The Media Plan
Discusses some of the issues involved, notably ad formats, availability and reach, and the limitations currently imposed by the underdeveloped nature of the sector and technology.
Crossing into the mainstream
A .pdf report on RSS usage, including a survey of how many people do so without knowing it's RSS.
What, Why & Where are the Ads?
Gives an overview of this new medium for the benefit of advertisers.
Learning to Love RSS
Article makes the key point about the potential of RSS; the fact that your average consumer doesn't understand what RSS feeds are or how they work is irrelevant.
RSS with advertising in the feeds...
This post cites the growing trend towards ads in RSS feeds, spots some related rumblings of discontent among readers, and asks whether such ads will go the way of pop-ups.
Blog users and RSS
Survey on RSS usage and awareness, confirming that RSS has potential, but is still not ready for the big time.