RSS marketing: articles
Even more articles on the subject...
Featured marketing resource
Rok Hrastnik's Unleash the Marketing & Publishing Power of RSS is the must-have book on RSS for marketers.
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How to Buy RSS Advertising - Part I
An overview of the practice and potential of RSS advertising. Part 1 sets out the background to RSS and its immense potential.
RSS Sparks Feeding Frenzy
Explores the world of RSS, marketing and advertising.
Lessons from the Cutting Edge: RSS Advertising
Interview with Dick Costolo of Feedburner to get the latest on insights about advertising in RSS feeds.
RSS Advertising, Coming Fast
Reports on a working and promising example of advertising in RSS feeds, and considers the potential of this delivery medium.
RSS Adoption Not Really Simple
Overview of the results of a study on the value and penetration of RSS for marketing purposes.
The Great RSS Reader Bandwagon
Investigates the rush by newspapers to get in on RSS publishing as an alternative to other distribution methods. Both in terms of content delivery to readers and through their own branded newsreaders.
RSS Ads
One venture capitalist sees a big future for ads in RSS feeds as a way of keeping content free and supporting targeted ad delivery.
Simple Syndication (RSS) -- where's the payoff?
Explores some of the business benefits of putting your content into an RSS feed, including a couple of useful links on RSS and marketing.
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