Email Marketing Services
Check the listings for web-based email marketing services, email list software or certification and accreditation programs. Or browse the articles for advice on choosing and moving services.
Related categories:
- Web-based email service providers, software and consultants
- Email certification and accreditation programs
- Email deliverability and reputation services
- Email design testing services and tools
Other articles:
Switching list hosts: when and how
A few broad tips on when it's time to change and how to make the transition easier.
Selecting a partner
Looks at some of the important non-technical considerations when beginning the search for a new email delivery partner.
When not to use Outlook 2007
Advises against using this email client as your surrogate email marketing service, complementing the explanation with some alternatives.
Advice on picking an ESP
Help for corporate marketers on ensuring compatibility between you and your email marketing vendor.
ESP selection advice
Some thoughts on those aspects of ESPs and in-house teams that tend to make a difference when it comes to choosing between alternatives.
ESP selection tips
A few ideas on how to approach things from an organisational viewpoint and what to watch for above and beyond your defined set of current service feature needs.
Improve your email deliverability
Examines the choice between managing email delivery in-house or outsourcing, with 14 deliverability-oriented questions to ask of a potential service.
Is Bigger Really Better?
Examines some pros and cons of working with big vendors.
How fast does your email get there?
Examines the issue of how fast ESPs can deliver your email and the implications for campaign success and vendor selection.
Behind-the-Scenes in the Email Service Provider Industry
Explores some of the imbalances between what marketers want and what email service providers give them.
Help for Choosing ESPs
An interview with insights and findings from a recent Email Marketing Buyer's Guide.
How To Evaluate E-Mail Vendors
An approach to assessing and choosing email marketing vendors.
E-Mail Delivery Monitoring
Reviews four companies involved in assessing (and then hopefully improving) the deliverability of emails across different ISPs and email client services and software.
Three Double-Checks *Before* You Decide to Switch Email Service Providers
Offers informal advice on whether poor delivery rates mean you should switch your service provider. Author suggests looking for problems in your own backyard first.
How to Find an E-Mail Service Provider
Detailed criteria for choosing an email service provider, based on their ability to ensure the best delivery rates for your emails. Includes the whys and wherefores.
Vendor Selector
An online tool offering information on leading email service providers, with the ability to filter/compare the selection based on
different criteria, like "can you customize data fields." You have to be a paid-up member to use the advanced features. There's also a "choosing a vendor for your needs" guide.
Enhance Your CRM Strategy...
Advice on what to look for in your email marketing vendor if you're trying to integrate that vehicle with a typical in-house CRM software solution.
Is Your Email Old School?
Identifies various capabilities and features that your publishing system should have, so you can move to the next level of email marketing success.