Zettasphere
Located in Poole, Dorset, England. Found at Zettasphere
(Note: the below content was provided by the company)
Products and services
Email marketing strategy
Either helping you create a strategy or reviewing your current strategy to identify opportunities, gaps and to build a prioritised roadmap. The exact scope of work is tailored according to your needs. Whether that's to focus on particular objectives, key elements of segmentation, design and deliverability or to include competitor analysis, skills, process, resources, building business cases or the fit of email into the multi-channel marketing mix.
Rapid campaign review
When you aren't looking for a root and branch review but want a quick review and health check of your campaigns to understand how you could improve results. This is appropriate when you want some fast advice to improve tactics and guidance of areas to tweak.
List growth
We evaluate and optimise your current subscriber capture processes to ensure you are gaining the most new customers and provide appropriate recommendations for further ways to reach and gain new subscribers.
Increase your email ROI
Whether through improving relevance, data, preference information, approach to segmentation or test and optimisation we can provide you with practical advice and information you need to increase your ROI.
Email design, mobile email and landing pages
Whether you want to refresh your current designs or develop mobile compatible designs we understand the design and copy elements that will work. Our approach is to consider how to get the message across quickly and only then consider how to make something that looks attractive.
Test and optimisation
We develop and execute a structured test plan across your email and landing page to keep your results improving on each send.
Email training and workshops
We come to you and provide training coaching on your premises. Private training means you can openly discuss your commercial situation during training.
Deliverability audit
Starting with reviewing your current situation and with our knowledge of ESPs from the inside we provide an independent view and recommendations to address any issues discovered.
Customers we serve
B2C email marketing for online and offline companies in the retail, travel, publishing and leisure sectors. Companies who run email marketing in-house but want the advantages of an external view and expert, either for specific projects or on a continuous basis.
Why you should pick us
Our starting point in any work is the end customer. We stand in their shoes and evaluate email from that perspective. Your opportunity lies at the intersection of customer expectation and desire with the value of your offer.
We take an evidenced and fact based approach to marketing, we eschew hot air as we know the most effective and repeatable way to market is through hard fact analysis rather than gut feel and hope. After all hope is not a strategy.
We work through stages of listening, objective definition, scope setting, research, discovery, recommendations and action. We don't work like painting by numbers, just matching preset colours to numbers but look at the best way to paint the picture on a blank canvass. That means sometimes using best practice and sometimes challenging and developing new practices.
Email is our focus, by specialising in email we don't try to be a jack of all channels. We've experience of email strategies that work and stay current with email trends. Email marketing is not a static subject but continues to evolve with rest of the digital world at a rapid pace.
We have a deep understanding of digital systems and technology, we know what is possible and are pragmatic when necessary. Our technology appreciation means we can take advantage of new opportunities technology affords.